Every once in a while I receive an inquiry from a small business that is attempting to recover from a bad review(s), legal issues that are made public, or a news story that damages their online reputation. If they didn’t understand the power of the Internet to amplify their business profile previously, they get a quick education through a negative situation.
The first question I get is “how can I make these bad reviews go away?” or, “can I remove these negative comments, posts or news articles from the web?” Unfortunately, in most cases, the answer is “no.” Many damaging reviews, legal outcomes and inaccurate news reports will live on into perpetuity. Even if you are able to get a bad review or news story taken down from a website, other sister sites or data aggregators will have the same article, or article excerpts, listed on their site. This situation is especially true of stories that are distributed through press release websites.
Therefore, in reputation management, a good defense is developing a proactive offense to minimize the impact and visibility of the negative articles. By creating new articles, directory listings and online profiles the negative articles will be pushed lower in ranking results for the keywords in question.
However, the first step should always be to address the root cause of the bad reviews and negative press. If your business practices or employees have caused harm, address those issues first! After that, you can embark on the long and time-consuming process of repairing your web reputation.
- Research Keywords
- Identify key search terms that bring up the negative Google Results you are trying to mitigate.
- Develop a business description that incorporates those keywords into the description. Title tags, that appear in the tab of a browser and H1 tags, which are usually the main subject of the page are key.
- Setup a Moz.com/local account
- Improve your local listings score to 100%
- Create press releases on top PR sites
- Create business listings and/or personal profiles on key sites
- Create Social Media profiles
- Linkedin biz page
- Linkedin personal pages for Directors
- Google Plus (business page and maps listing)
- Pinterest (ask Pinterest users to make pins linking to the website)
- Setup a Google Alert on the business name and keywords that are triggering high rankings in Google for the negative stories.
Repairing a business reputation is an arduous task and there are a select number of reputable reputation management companies that will help guide a business or individual through the process for a handsome price. Make sure the agency explains how they will document their efforts and repair the damage and also how they measure and independently validate their success.
Today, I have been married to my wife, Nicole, for 21 years. Nicole and I have actually known each other for over 28 years thanks to the place we first met; Kentucky Fried Chicken in Milwaukee, Wisconsin.
I was attending the University of Wisconsin at the time and had a part-time job as an assistant manager at the KFC location on Bobolink Dr. Nicole was still in high school and worked part-time as a cashier. She and her mother lived a short distance from the store.
Nicole was very shy and quiet and was easily the best employee in that store. She was diligent, detail oriented, and not afraid to work long hours. As a second-year surgery resident in 2014 she still works long hours but is not so shy!
Nicole and I worked several other jobs together before getting married including Hardee’s, security services, and an entrepreneurial business, University Painting.
I am sure neither of us could have envisioned the long and winding road we would have together. The entrepreneurial bug that I had in college has come full circle into the development of a full-time web consulting business. Nicole has always had an interest in medicine and is living her dream as a surgeon.
I recently did a Google Street view search of our KFC rendezvous and it seems we have outlasted the original place of our pairing.
I thank God for the best job I ever had since it was there that I met and married the woman of my dreams and the mother of our three children.
Happy anniversary Nicole I love you!
P.s. I still love those original recipe chicken wings! …just in moderation.
[Information is accurate as of: 6/10/2018]
As a small business, there are several reasons you may want to give someone access to your Google Analytics account.
- You may hire an SEO specialist to evaluate your website statistics.
- You might want a staff person to manage your analytics without giving them the login to your Google account.
- Your web designer needs to copy the Google Analytics tracking code from your account to install it on your website.
- An advertising company, such as Hanapin Marketing, may need access to set up conversion tracking for ad campaigns.
Follow these simple steps to add a user or an administrator to your Google Analytics account while still maintaining the confidentiality of your Google login information.
- Log into Google Analytics using your Google login information: https://analytics.google.com.
- Click the wheel labeled “ADMIN” at the bottom of the sidebar menu.
3. In the section that appears on the left-hand side, click the “User Management” button.
4. On the Account Permissions page that opens, click the blue wheel in the right-hand corner.
- A short menu will open. Click “Add new users” at the top.
- Add the new person’s email address in the section titled “Add permissions” and select the level of access they need to assist with Google Analytics management. Usually “Edit” level is sufficient.
- It is a good idea to check the “Notify new users by email” item so they know they have been given access.
- Once complete, click the “ADD” button.
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