Facebook Ads Manager gives you the ability to create ads that appear in the Facebook feeds of people who are likely to be interested in your service or product. The feature allows you to compose ad copy, select images, choose who you would like to see your ad according to demographics and interests, boost Facebook posts, and set factors such as start and end dates for the ad and total money spent. You can create ad campaigns specifically designed to achieve a goal such as raising awareness of your website, making sales, or increasing attendance for an upcoming event.
In order to authorize an agency to manage a Facebook Ads campaign on your behalf, you will need to give them your Facebook Ads Manager ID. Fortunately, it is easy to find. Here’s how:
- On a desktop or laptop, navigate to your Facebook page and click “Home.”
- On the left-hand side of the page, click “Ads Manager” located beneath the Explore heading.
- The Ads Manager page opens. Find your business name in the top left-hand corner. The number in parentheses next to the business name is your Ads Manager ID/Account #.
- That’s it!
* If you have never created a Facebook ad before, some additional steps will be necessary. Follow the Facebook Ads setup process and you will be assigned a Facebook Ads Manager ID.