Matthew Q. Pugsley, CEO | Chalant Health

Matthew Pugsley

Matthew Q. Pugsley, Chalant Health CEO

1. Brief Bio:

35 years of professional experience in business management, development, sales and marketing. Specific expertise in establishing a corporation from the ground up, developing and executing all sales and marketing programs, directing sales staffs for a variety of industries and corporations, maintaining and operating all aspects of business. Strong financial and marketing skills used in generating progressive clientele growth, as well as repeated incremental revenue and a long list of customer satisfaction.

2. Career Influences

My father, Dr. Louis Q. Pugsley, has been and will always be the biggest influence on my career and my life in general. He was a physician by trade, but an entrepreneur at heart. With six children to house, feed and put through college, he was always trying to figure out a better way to earn additional wealth. He would start new companies, some would fail – some were successful. But he never gave up, his gumption and the amount of persistence that one man could endure was a witness to his internal fortitude.

He was a very just man and would never say an unkind word about someone else, no matter what the circumstances. He treated the janitor and the CEO with equal parts of respect and gratitude. His old adage of “vote with your feet” taught me that if someone or something doesn’t treat you right, just walk away. I’ve tried to apply that in my own life, although it can be difficult in today’s environment. I was proud to call him my father and my greatest mentor.

3. Biggest Career Success

I can think of many successes throughout my career, but two stand out in particular. The first happened in the earlier part of my career while working for a telco company. The company had developed some software to help wireless company’s network traffic to operate more efficiently. We sold this software to Nextel and I remember that the negotiations took several weeks of back and forth with the contract language. It was painfully slow, but we finally closed the deal for just over $1M. I hand delivered the software to their office that was all contained on 1 compact disc. That was it, $1M for one CD (and it earned a nice healthy commission at the time).

The second was for a local integrator here in the Washington, D.C. area. They had built a very high-performance computer within a tiny footprint. We competed against Sun, IBM and Dell, we had no brand name recognition in this space, so it wasn’t an easy sale. The company had legions of top tiered business development executives and advisors. I was lucky enough to close the first sale to a three-letter government agency in the intelligence community. Being that this was our very first sale of this product, the management team wanted to celebrate by opening champagne – at 8:30am on a Monday morning!

4. Recent Lessons Learned

The most valuable lesson that I’ve learned in this business recently is to allow people within our organization to have the autonomy and freedom to do what they are paid to do. As a person who has always liked control, this has not been easy for me, but I have seen firsthand how much we can accomplish by letting each team member create their own part of the project, without complete oversight. This lesson has helped us as a company to build a truly unique culture and has helped us design a great product. We are excited by the future and knowing that each person can achieve their own dreams within the framework of the organization has helped me to become a more effective leader.

By far the best lesson that I have learned so far in my career is this: I have started four companies prior to this, two were minorly successful, one has done very well, and one was an utter failure. I believe that I have learned more from that failure than all of the others combined. Several people had entrusted me and I let them down, but no one more so than myself. The business failed and I had to pick up the pieces and carry on. That was not easy and to this day I still have work to do.

5. What Inspires and Motivates you?

Probably the one thing that inspires me the most is my children. They are all turning into wonderful young adults and to watch them matriculate and grow and learn for themselves is just such a blessing. To be able to see through their own eyes this ever-changing world and become resilient to the environment around them really helps me to see what is truly important.

What motivates me each day is what we are building now. We have created a medical device that helps promote medication management. This is a home-based, interactive device that allows a nurse to connect through a Remote Patient Monitor (RPM) and have daily communications with that patient. The people involved on our team and the level of talent that surrounds our company, helps me leap out of bed each day and is what truly motivates me to solve one of healthcare’s most difficult problems.  I am buoyed by the fact that so many people within the medical community are clamoring for this product. During this pandemic, we have seen the need for telehealth products and services skyrocket and we are poised to provide a disruptive and leading edge platform that has flexibility in variety of clinical settings.

6. Share a Leadership Story

This was a story that I read many years ago and it has resonated with me for a long time, it is affectionately called “The Man in the Arena”.

Citizenship in a Republic is the title of a speech given by Theodore Roosevelt, former President of the United States, at the Sorbonne in Paris, France, on April 23, 1910.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

7. Your Top Two (quotes, goals or ideas)

I had trouble choosing just two, so I’ve included my top four.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” Vince Lombardi

“When you reach the end of your rope, tie a knot and hang on.”
Abraham Lincoln

“Things do not happen. Things are made to happen.” John F. Kennedy

“I have decided to stick with love. Hate is too great a burden to bear.” Martin Luther King, Jr.

Contact Matthew Pugsley:

Matthew Q. Pugsley

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How to Add a Manager to Your Google Ads Account

Google ads logo with an "add a manager" illustrationUsing Google Ads is an excellent way to reach potential clients who are looking for your goods or services. A strong Google Ads campaign allows you to increase brand awareness and with the use of finely-tuned key phrases, to get the clicks that lead to solid business. An ongoing pay-per-click advertising campaign (PPC) takes expertise and time that may be beyond your reach. In that case, adding a manager to handle your Google Ads account is the way to go. Here’s how to do that:

  1. Log into your Google Ads account at ads.google.com.
  2. At the top of the page, click the TOOLS & SETTING button.
    search, reports, and tools & settings icons on Google Ads
  3. An extended menu will open. On the right-hand side of the menu in the SETUP column, click “Access and security.”
    google-ads-access-security
  4. The Account access and security window will open. Click the plus (+) symbol on the top left-hand side of the page to add a new user. A window will open that gives you the opportunity to invite others to access the account.
  5. Beneath the “Invite others to access” heading, add the email address of the person you would like to invite. Select the Admin access level to provide full access and oversight to fully manage and edit ad campaigns.
    google-ads-admin-access-levels
  6. The new person will receive an invitation via email and will be prompted to follow the steps to accept the invitation. If the person does not already have a Gmail account, they will need to create one as part of this process.
  7. Once the person has accepted the invitation, you will receive an alert. Click to agree to grant access.
  8. That’s it!

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BNI Online – Zoom Tech Tips For Visitors

With the advent of Covid-19 in 2020, Business Networking International (BNI) quickly responded to the challenge and ushered in an era of online meetings across the globe. In the span of one week, BNI established over 10,000 licensed copies of Zoom to help chapters continue the process of referral-based marketing and networking. In the weeks that followed, BNI established written procedures, PowerPoint meeting agendas, online meeting guidelines, blogs, live video training sessions and other resources to help chapter members and their guests maximize their experience in this new era of social distancing and web-based meetings.

Google-My-Business

This blog is a guide to help BNI members onboard their visitors to our virtual meetings PRIOR to showing up the day of the meeting. Following these best practices will help ensure visitors and guests are ready for the Zoom meeting experience the minute they join the BNI online meeting!

  1. Register your guest or visitor through BNIConnect.com so that the meeting hosts know who will be in attendance. Many chapters do not allow visitors into the meeting if they are not pre-registered.
  2. When inviting a visitor or guest, practice using Zoom with them prior to the meeting. Zoom provides a free account to facilitate short, 40-min. or less, meetings.
  3. Encourage visitors to use a desktop or laptop for the best meeting experience
  4. Recommend using a headset with a microphone
  5. Pay attention to your room lighting and your meeting space background. Lights and windows positioned behind you will cause a silhouette effect and prevent us from seeing your smiling face.
  6. Keep yourself muted until it is your turn to present
  7. Use the chat function to communicate problems with video, mic or speakers
  8. Do not use the chat for sidebar conversations
  9. STAY FOCUSED on the meeting just as you would for an in person meeting.
  10. Turn off phones and other distractions
  11. Keep your video camera on during the meeting, but turn it off if you need to leave your desk, take an emergency call or deal with a disruptive poodle. 🙂
  12. Take notes during the meeting: referral ideas, new learning, questions
  13. Don’t have side conversations in the chat, except to ask relevant questions or get help for tech issues.

Download the “tech tips” power point slide for your chapter’s meeting agenda

Tech Tips PowerPoint Slide…

bni-online-zoom-tech-tips-agenda-slide

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How to Add an Additional Owner/Admin to a Google My Business Account

This article was updated on April 7, 2020.

Google-My-BusinessCreating and/or verifying a Google My Business account is one of the most important things a local business can do to show up in Google search results organically. A Google My Business listing is required for a business to show up on Google Maps. If your business is incorporated, you may already have a listing in Google My Business. In this case, claiming and verifying the listing is your first step toward optimizing it.

Once the Google My Business listing has been claimed, one or more page managers can be added to the account. A page manager might be needed to add graphics such as a logo and banner image.

Whoever claimed the Google My Business listing will need to be the one to log in and add the page manager to the account. These steps will guide you through the process.

  1. Go to google.com/business to sign into your Google My Business account.
  2. If you manage more than one business, the Manage locations page will open.
  3. Click on the name of the business.
    Google My Business locations screen
  4. Your Google My Business home page will open. (If you only manage one business on Google, you will not need to navigate through the Manage locations page.)
  5. Scroll down on the left-hand side and click “Users.”
    Google My Business - Choose "Users"
  6. The Manage permissions window will open. Click the icon in the top right corner, then click “Invite new users.”
    GMB Manage Permissions
  7. In the popup window, add the email address of the new owner/admin. It should be an email account that is connected to Google. Select “Owner” in the drop-down menu and click “Invite.”
    GMB Add new users
  8. All Done! The new owner/admin should receive an email from Google My Business indicating there is a request to add them as an “Owner” to the Google My Business account.

Clients often want me to take care of this process for them. In this case, they give me their email address and password to log into their Google account to complete the task.

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Twitter SEO

twitter seo

This article was updated on March 5, 2020.

Twitter SEO strategies are as simple as they are effective. However, many small businesses still do not take advantage of this key social media platform which can help drive traffic, leads, and ultimately new business. One of the hallmarks of Twitter is its simple and open design. Many people appreciate the authentic communication on this social media platform. Twitter is still, for the most part, focused on publicly-oriented discourse. By contrast, Facebook personal accounts are private and business Facebook accounts continue to suffer from algorithmic obscurity unless advertising is implemented.

Make sure you are taking advantage of these key ways to increase your SEO with Twitter.

  1. Pick a Twitter handle that closely represents your business or brand name. For example, singer/songwriter Ashley Phillips’ brand name is APSoul. Her Twitter account is aptly named: twitter.com/apsoul. If another person or business has taken the name you wish to use, Twitter may grant you the use of the handle if your business name is trademarked. (Thanks to fellow blogger, Blair Pettrey, for that bit of wisdom!)
  2. Link to your website and include your location. Twitter makes it easy to ensure you include these elements, so be sure to use them! Even if you are an international organization, adding a local city and state to your Twitter profile will help optimize your business for local searches and won’t negatively affect international searches.
  3. Be descriptive in your profile and use keywords in your industry. Twitter profiles are searchable by keyword, so including a few hashtags and/or keywords that describe your business will help increase your reach.

Best SEO Podcast Twitter header

 

 

 

 

 

 

 

 

 

  1. Post regularly about your industry and be sure NOT to begin tweets with someone’s Twitter handle. In the book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World, by Gary Vaynerchuk, he explains that beginning a tweet with an account name will prevent most people from seeing the tweet. By beginning a tweet with a Twitter handle such as @garyvee, Twitter assumes you only want to speak with that one person so it only shows the tweet to that individual plus people you BOTH follow. Dirk Hoag’s blog describes this process in great detail and offers an easy hack to make sure your tweet can be seen by all.

twitter-seo-example

  1. Mention others in your tweets. Mentioning other Twitter users in your posts is the primary way to begin a conversation with someone. At a minimum, it at least allows them know you have them in mind. A word to the wise: Don’t tag others in your tweets unless you are speaking to or about them directly or are certain the tweet is relevant to the person or company involved. Mention other Twitter users with authentic references in conversations for the best organic results. #FF posts, aka Follow Friday, a way to tell the world whom you would suggest as a good person to follow, have declined in popularity in recent years, but can still be used mindfully on occasion. For more details and history of #FF, read “The Origin of Follow Friday “ by Jeff Hester.

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How to Allow Someone to Follow You on Facebook Without “Friending”

follow without friendingThis article was updated on February 12, 2020.

I have received several inquiries from small business professionals asking how to let someone follow their personal Facebook page without adding them as a friend. It may sound like an unusual request, but there are some occasions when business professionals would like to allow others the ability to follow their public posts on a personal Facebook account without adding them as a friend and giving them access to their personal information. Some examples may include:

  • Authors and artists who wish to give fans a glimpse into their personal life from selected public posts
  • Promoters and marketing professionals who want to use every opportunity for someone to connect
  • Professionals who don’t have a business Facebook page, but want to connect and share select information from their Facebook account
  • High profile employees or staff that want to allow colleagues, acquaintances or others access to selected posts.

Special Facebook settings will allow people who are not your friends to view your public posts, but not give them access to your personal information. Here are the steps to enable the “Follow” button to appear on your cover photo:

  1. Log into your personal Facebook account.
  2. Click the arrow in the top right corner of the page. A drop-down menu will appear. Select “Settings” from the list.
  3. The General Account Settings page will open. On the left-hand side of the page, select “Privacy.”
    Facebook privacy settings sidebar
  4. The Privacy Settings and Tools window will open. Answer questions regarding who can see your future posts, who can send you a friend request, and other privacy-related details. Select “Friends” if you prefer only your Facebook friends to see your posts by default.Facebook Privacy and Tools window
  5. Go to the left-hand side of the Privacy Settings and Tools page and click “Public Posts.” The Public Post Filters and Tools page will open.Facebook Public Post Filters and Tools
  6. Set “Who Can Follow Me” to “Public.” This will allow a button to appear on your cover photo that says “Follow.” You can now choose specific people you would like to “friend,” while anyone will be able to view and follow your public posts.Facebook Add Friend and Follow buttons
  7. When you make each post, choose the level of privacy you prefer. You can choose to share a post with all of your Facebook friends, only certain friends, or you can make your post public. Public posts will be viewable by everyone including your followers.

Learn about what Facebook has to say about Follower Settings and browse our other social media tips, too!

 

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How to Create a Short LinkedIn URL

This article was updated on January 6, 2020.

How to Create A Short LinkedIn URL - with LinkedIn iconThere are many business networking and employment opportunities to be found at LinkedIn.com. In addition to making connections and perusing the site in real time, there is great value in sharing your LinkedIn profile URL online and on business cards so that others can connect with you. To that end, it is a good idea to change your randomly-generated LinkedIn URL to something short and memorable relating to your name or company name. Here’s how:

Create a LinkedIn URL for Your Personal Profile

  1. Go to your profile page.
  2. On the right top corner of the page, click “Edit public profile & URL.” A new page called “Public profile settings” will open.

Edit public profile & URL on LinkedIn

  1. On the top right corner of the Public profile settings page, click the edit pencil in the “Edit your custom URL” section.

Edit your custom LinkedIn URL

  1. Personalize your URL. Your custom URL must contain 3-100 letters or numbers. You won’t be able to use spaces, symbols, or special characters. Remember, short and memorable is best.
  2. Click “Save.”
  3. Done!

Customize the URL on Your Company Page

  1. Log into your LinkedIn account. Make sure your account has the admin rights to your LinkedIn company page.
  2. On the top right corner of your company page below the View as member button, click the arrow next to “Admin tools.” Then, click “Public URL” in the drop-down menu. Check to see that you have chosen a unique URL for your company page.
    LinkedIn Admin tools
  3. If you haven’t, try going to the page of your first choice, for example: https://www.linkedin.com/company/MyNewCompanyName. If you get the error message below, you’re in luck! This means the URL you would like to use is available. Otherwise, keep trying until you find another one that is short, memorable, works for your branding, and is not in use.
    LinkedIn Oops screen
  4. Submit a request to change your URL using the LinkedIn Contact Us Form. Make sure to include your company name, company e-mail address that has admin rights, current company page URL, and the company URL to which you would like to make the change.
  5. Wait for LinkedIn to contact you to say that your company URL has been customized.
  6. Done!

 

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How to Find and Disavow Harmful Backlinks in Google Search Console

This article was updated on October 31, 2019.

howtodisavowThe possibility of your website being affected by negative SEO techniques still shows its ugly face in our competitive online world. Website owners see the value in increasing their search engine visibility, and not all of them go about it in ways that are ethical. The analytics gurus at Alexa blog describe the issue in detail in the article, “Negative SEO is Real.” The main sources of harm come from link farms, spammy links, scraped content that is duplicated across the web, fake reviews, hacked websites, and malware attacks.

Our SEO team has seen each of these problems across the hundreds of SEO projects we have managed. One of the most prominent problems we see regularly is harmful and spammy backlinks. A quality backlink monitoring tool such as Majestic.com, SEMRush.com, or Ahrefs.com should be in every site owner’s toolbox. The following steps were created to help you identify these links and to signal to Google not to penalize your site when these backlinks appear.

  1. Explore the backlinks and create a .txt file of all the domains you wish to disavow.
    • Go to Majestic.com and search for your domain in the main Site Explorer Results search field. Use the Historic Index for the most comprehensive results.Majestic Site Explorer
    • Select the Ref Domains tab to get a list of the referring domains.
    • Click on the number listed in the Backlinks column to reveal the top ten links from each suspicious website. A root domain with a Trust Flow score of zero and a high Citation Flow score is sign that a site may be harmful.
    • Visit a few links to determine if they appear to be from a site created for the sole purpose of creating backlinks, i.e. a spammy website.
    • If the site is spammy, create a .txt file in MS Notepad or a similar plain text editor. Add the domain on the top line preceded by “domain,” such as domain:crimsonnight.net
    • Continue until all spammy domains are listed. Put each domain on its own line.
    • Save the file using this naming convention: disavow2019-10-31.txt
    • Log into your Google Search Console account.
    • Visit: https://www.google.com/webmasters/tools/disavow-links-main. Select the domain from which you want to disavow links and click “DISAVOW LINKS.”

Google Disavow LinksRead the note from Google:

This is an advanced feature and should only be used with caution. If used incorrectly, this feature can potentially harm your site’s performance in Google’s search results. We recommend that you only disavow backlinks if you believe that there are a considerable number of spammy, artificial, or low-quality links pointing to your site, and if you are confident that the links are causing issues for you.

    • Click “Disavow Links.”
  1. Choose the file that contains the list of links you want to disavow. Click “Submit” and then click “Done.”
  2. Navigate back to the Google Search Console dashboard, click “Sitemaps” on the left side of the page, select the website URL, and resubmit the XML sitemap in the “Add a new sitemap” field. Click “SUBMIT.”
    Google Search Console - Add a New Sitemap
  3. Done!

Note: Google references a single .txt file when indexing a website, so any future domains that need to be disavowed should be added to the list of already disavowed domains, saved as a new .txt file, and uploaded again, which will replace the file that was previously created.

Feel free to contact us if you have a question about a link you may want to disavow or if you would prefer to have our SEO team evaluate your backlink profile for the presence of harmful backlinks.

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How to Add an Ads Manager to Your Twitter Account

This article was updated on 8/30/2019.

Twitter logo + manager drawing

Your organic Twitter account can be a very viable way to reach people with the information you want them to know. A Twitter Ads account allows you to use Promoted Tweet campaigns that do even more to target very specific audiences or followers of other relevant Twitter pages. If you would like to add a Twitter Ads Manager to help you set up and monitor your campaigns, it is a fairly simple process. Here’s how.

To give a new Ads Manager access to your Twitter Ads account,

  1. Log into your Twitter Ads account here: https://ads.twitter.com/. If you are already logged into Twitter, you will be logged into Twitter Ads when you navigate to this URL.
  2. If you work with more than one advertising account, select the account to which you would like to add an Ads Manager.
  3. In the top right-hand corner, click the drop-down menu under your account name and select “Edit access to account.”Twitter Ads account drop down menu
  4. The Edit access to account window will open. Click the “Add access” button on the right-hand side.Twitter Ads account Add access and Edit access buttons
  5. Enter the new account manager’s name or Twitter handle in the text field. Select the contact when it appears.
  6. Just to the right of the text field, choose the level of access. The “Ad manager” level will grant full access to modify campaigns and view data, but not to add or remove users or change settings. “Account administrator” includes the permission to change users and settings, create Twitter cards, and create tracking pixels to measure website conversions.Twitter Ads account permissions list
  7. Click “Save changes.”
  8. Done!

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How to Add an Ads Manager to Your Facebook Page

This article was published on 8/14/2014. It was updated on 7/10/2016 and 6/25/2019. 

facebook-ads-logo, small

If you are a Business Manager Admin of one or more Facebook pages, you may want to add others to take on administrative roles. Delegating a task to someone you trust can be an important step in both time management and business development. Here is how to add an Ads Manager to a Facebook page:

  1. Log into your Ads Manager Account: https://www.facebook.com/ads/manager/account_settings. The Ad Account Setup page will appear.
  2. If you manage multiple business pages, use the drop-down menu on the left side of the page at the top to choose the correct business page.
  3. On the right side of the page below the Attribution information, you will see the Ad Account Roles box. Click “Add People.”

Facebook Ad Account Roles - Add People

The Add People To This Ad Account window will open.

Add People to This Account Window - Facebook Ads for a Business page

  1. Enter the name of the Facebook friend to whom you want to assign a role. From the drop-down menu, choose the role you are assigning.

Add People to This Account Window with Facebook friend's name selected- Facebook Ads for a Business page

An Ad Account Advertiser can see and edit ads as well as set up new ads using the payment method that is associated with the account. An Ad Account Admin can not only do those tasks but can also edit the method of payment for ads and manage admin permissions. An Ad Account Analyst can only view ad performance and could not help to manage the account.

  1. Once the correct person and ad management role have been selected, click “Confirm.”
  2. Done!

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