How to Create A Professional Email Signature in Gmail

This article was updated on July 18, 2021.

Creating a professional email signature in Gmail is sometimes the last item on a laundry list of burgeoning tasks for a small business professional or entrepreneur. However, creating a professional-looking and socially optimized email signature will contribute to increased connections with your customers, colleagues, and collaborators. Here are the steps:

PART I: Save Small Versions of Your Logo and Social Media Icons

  1. Save a very small version of your logo to your computer hard drive.
  2. Find social media icons for each social media site you want to include in your signature.
    1. Use the Google Images search functionality to find icons. Click the Tools button on the right to reveal additional menu items where you can filter images for size, color, type, and other parameters. Find images that are exactly 20×20 pixels. Alternatively, right click on each image, save, and resize them accordingly.
    2. Make sure all the icons you want to use have been saved to your hard drive.

PART II: Setup and Colorize the Signature in Gmail

  1. Log into your Gmail account from your web browser.
  2. Click on the wheel icon at the top right side of the Gmail window. Click “See all settings.”

    Gmail see all settings

  3. The Settings page will appear. Scroll down until you see “Signature.” Click “Create new.” 
    Gmail Signature
  4. The New signature window will open. On the left-hand side, type in and save a nickname for the signature. On the right-hand side, type your name and title separated by a vertical line. (The vertical line key is above the enter/return key on your keyboard and is the same key as the forward slash.)
  5. Then type in your email address on the next line. Use the next lines to add phone numbers, your business address, and other information as you wish.
  6. Make a space below your name and title. Using the font editing tools below the signature, click the square Insert image icon. The Add an image window will open. Click “Upload” and select your logo from your hard drive. The logo will appear in the signature below your name and title.
  7. Make the top line of the new signature bold. Add color to your name so it stands out and looks good with the logo colors.

    Gmail Signature creation

PART III: Add Your Social Media Icons

  1. Add a space below your contact information and type “FOLLOW ME” in all caps.
  2. Copy and paste each small social media icon one by one in a line below “FOLLOW ME.”
  3. Need social media icons? Find some on our blog post “Free Social Media Icons in PNG Format.

Part IV: Add Hyperlinks

  1. Click on your logo, then drag it slightly and release it so that the image is highlighted, aka selected.
  2. Click on the chain link icon below the signature. The Edit Link window will open. Add the website address to the URL field. Click “OK.”

    Gmail edit link

  3. Repeat this process for each social media icon.
  4. Beneath “Signature defaults,” select the nickname for the signature you just created.
  5. Scroll down and click “Save Changes.”
  6. Compose a new email to see your new professional signature appear!

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Dr. Zachary Cohen | Performance Physical Therapist

Dr. Zachary Cohen graduated summa cum laude from Northeastern University in 2011 with a Doctorate in Physical Therapy. He also became a Certified Strength and Conditioning Specialist (CSCS). While at Northeastern, he worked as a Physical Therapy Graduate Assistant for the New England Patriots and served as a strength and conditioning coach for Northeastern University athletics. Prior to moving to Maryland, Zac was a Performance Physical Therapist with EXOS (formerly known as Athletes’ Performance) in Dallas, TX, where he treated and trained the world’s most gifted athletes from throughout the NFL, MLB, NBA, MLS, and various Olympic teams.

1.     Career Influences
I began my career working in professional sports when I noticed a large discrepancy between the quality of care that elite athletes received compared to the normal active public. This inspired me to create Cohen Health and Performance, a place that treats everyone as if they are a professional athlete! 

I suffered a back and neck injury in college that ended my college football career. After that I continued to struggle with back pain. I saw doctors, physical therapists, and was even told that I would need surgery. It wasn’t until I saw an amazing physical therapist who truly understood my struggles and my goals that I got better. Soon I was lifting weights and enjoying the active life I was used to. That experience made a huge impact on me and I hope to do the same for others. 

2.     Biggest Career Success
Building Cohen Health and Performance into a place that has helped so many athletic people wishing to return to their active lifestyles is my biggest career success. More specifically, building the company from a place that depended on me to work with every patient into a place with other amazing physical therapists that make an incredible impact in our community.

3.     Recent Lessons Learned
I have learned that my time is my most valuable commodity and the best investment that I can make is buying more of it. This time allows me to be more present, to better lead my team, and to better evaluate potential opportunities. Getting my own time back is only possible by surrounding myself with amazing people and trusting them to do their job. I’ve recently had to teach myself to provide my team with clearer expectations and then allow them the freedom to reach them.

4.     What inspires and motivates you?
The opportunity to change the physical therapy profession for the better. The standard PT clinic treats 2-3 patients an hour, while health insurance dictates the treatment they are allowed and not allowed to provide. Ultimately, the patients suffer. At CHP we refuse to be this run of the mill PT clinic. We want to prove that it is possible to build a successful physical therapy while working for patients, not insurance companies.

5.     Share a leadership story.
I recently promoted one of our physical therapists to our clinic director. His job is to direct all daily operations of our clinic, while also serving his role as a physical therapist. Initially I struggled to let go of the management duties, which limited his ability to take ownership of our performance. Finally, I allowed myself to be uncomfortable and set clear expectations for our entire team that he is the manager of our clinic (not me). Since then, I have focused on mentoring him to be the best leader possible, providing him with clear processes/systems in addition to clear expectations. As such, all our productivity metrics have significantly increased and the growth that I have seen in our clinic director’s competency and confidence has been incredible.

6.     Your Top Two
Be obsessed with getting incredible results for every person that you work with and provide a great patient experience. If everything you do is in your patient’s best interests, the business takes care of itself.

“Undervalue and overdeliver.”

7. Contact Dr. Zachary Cohen PT, DPT, CSCS

Cohen Health and Performance
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How to Add a User to a Google Analytics Account

As a small business, there are several reasons you may want to give someone access to your Google Analytics account.

  • You may hire an SEO specialist to evaluate your website statistics.
  • You might want a staff person to manage your Analytics without giving them the login to your Google account.
  • Your web designer needs to copy the Google Analytics tracking code from your account to install it on your website.
  • A marketing agency, such as River Falls Media, may need access to set up conversion tracking for ad campaigns.

Follow these simple steps to add a user or an administrator to your Google Analytics account while still maintaining the confidentiality of your Google login information.

  1. Log into Google Analytics using your Google login information: https://analytics.google.com.
  2. Click the wheel labeled “Admin” at the bottom of the sidebar menu.
Google Analytics sidebar menu - admin wheel pointed out with a red arrow

3. In the section that appears on the left-hand side, click the “Account User Management” button.

 4. On the Account Permissions page that opens, click the blue wheel in the right-hand corner.

blue add users button
  1. A short menu will open. Click “Add users” at the top.
  2. Add the new person’s email address in the section titled “Add permissions” and select the level of access they need to assist with Google Analytics management. Usually “Edit” level is sufficient.
  3. It is a good idea to check the “Notify new users by email” item so they know they have been given access.
  4. Once complete, click the “ADD” button.
  1. Done!

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How to Add a Manager to Google Search Console

Google Search Console helps you keep your website ready to be indexed by Google so interested people can find it. With this tool, you can verify your ownership of a website and check to see if your pages have been crawled and indexed properly. You can submit individual pages to Google for this purpose or resubmit your entire sitemap. You can also check for errors, security issues, and other potential problems. If you would like to give someone else permission to help manage your Google Search Console, here are the steps to take:

1. Log into your Google account.
2. Go to Google Search Console. https://search.google.com/search-console/welcome
3. In the top left corner, click the hamburger menu next to the words “Google Search Console.” The “Search property” space appears.

Google Search Console hamburger menu

4. Click the Search property” space and a drop-down menu will appear of the websites you manage. Select the website for which you want to add a Google Search Console manager. If you have verified your ownership of more than one version of the website’s URL, choose the resolving version that you see at the top of your home page when you look at the website on the internet.

5. Scroll down and click the Settings icon at the bottom left-hand side of the page.

6. The Settings page will open. Click the arrow to the right of “Users and permissions.”
7. A list of your Google Search Console users will open. Click the ADD USER button in the top right-hand corner.

8. The Add user pop-up window opens. Enter the Google account email address of the new manager. Select full permission so the new manager can view data and make any necessary changes.

9. That’s it!

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How to Create a Google Review Link on Google My Business

Review us on Google header with link icon

Keeping an active and up-to-date Google My Business page is an excellent way to increase your online presence. Aside from completing your company name, address, and hours of operation, listing your products and services, adding photos, and making regular posts, inviting customer reviews can give a boost to your visibility. To do that, follow these easy steps:

1. Go to google.com/business to sign into your Google My Business account.
2. If you manage more than one business, the Manage locations page will open.
3. Click on the name of the business. The Google My Business dashboard will open.
4. Scroll down to the “Get more reviews” box on the lower right-hand side of the Google My Business dashboard. 

5. Click the Share review form button. The Request reviews window will open.

Google My Business Request reviews window

6. Click the short link that appears. This copies the link. Now paste it wherever you like to share with your clients and colleagues. 
7. You can use the tinyurl.com service to track clicks. However, be sure to use the Request reviews Google link to send people directly to the review form on your Google My Business page. 
8. Done!

Whenever you get a new review, remember to respond promptly and amiably. Thank satisfied customers for taking the time to share their feedback. Thank anyone with less than high praise as well and do your best to rectify any challenge or missed opportunity for an excellent experience. Your friendliness and accessibility will increase the positive effect of your Google My Business efforts. 

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Matthew Q. Pugsley, CEO | Chalant Health

Matthew Pugsley

Matthew Q. Pugsley, Chalant Health CEO

1. Brief Bio:

35 years of professional experience in business management, development, sales and marketing. Specific expertise in establishing a corporation from the ground up, developing and executing all sales and marketing programs, directing sales staffs for a variety of industries and corporations, maintaining and operating all aspects of business. Strong financial and marketing skills used in generating progressive clientele growth, as well as repeated incremental revenue and a long list of customer satisfaction.

2. Career Influences

My father, Dr. Louis Q. Pugsley, has been and will always be the biggest influence on my career and my life in general. He was a physician by trade, but an entrepreneur at heart. With six children to house, feed and put through college, he was always trying to figure out a better way to earn additional wealth. He would start new companies, some would fail – some were successful. But he never gave up, his gumption and the amount of persistence that one man could endure was a witness to his internal fortitude.

He was a very just man and would never say an unkind word about someone else, no matter what the circumstances. He treated the janitor and the CEO with equal parts of respect and gratitude. His old adage of “vote with your feet” taught me that if someone or something doesn’t treat you right, just walk away. I’ve tried to apply that in my own life, although it can be difficult in today’s environment. I was proud to call him my father and my greatest mentor.

3. Biggest Career Success

I can think of many successes throughout my career, but two stand out in particular. The first happened in the earlier part of my career while working for a telco company. The company had developed some software to help wireless company’s network traffic to operate more efficiently. We sold this software to Nextel and I remember that the negotiations took several weeks of back and forth with the contract language. It was painfully slow, but we finally closed the deal for just over $1M. I hand delivered the software to their office that was all contained on 1 compact disc. That was it, $1M for one CD (and it earned a nice healthy commission at the time).

The second was for a local integrator here in the Washington, D.C. area. They had built a very high-performance computer within a tiny footprint. We competed against Sun, IBM and Dell, we had no brand name recognition in this space, so it wasn’t an easy sale. The company had legions of top tiered business development executives and advisors. I was lucky enough to close the first sale to a three-letter government agency in the intelligence community. Being that this was our very first sale of this product, the management team wanted to celebrate by opening champagne – at 8:30am on a Monday morning!

4. Recent Lessons Learned

The most valuable lesson that I’ve learned in this business recently is to allow people within our organization to have the autonomy and freedom to do what they are paid to do. As a person who has always liked control, this has not been easy for me, but I have seen firsthand how much we can accomplish by letting each team member create their own part of the project, without complete oversight. This lesson has helped us as a company to build a truly unique culture and has helped us design a great product. We are excited by the future and knowing that each person can achieve their own dreams within the framework of the organization has helped me to become a more effective leader.

By far the best lesson that I have learned so far in my career is this: I have started four companies prior to this, two were minorly successful, one has done very well, and one was an utter failure. I believe that I have learned more from that failure than all of the others combined. Several people had entrusted me and I let them down, but no one more so than myself. The business failed and I had to pick up the pieces and carry on. That was not easy and to this day I still have work to do.

5. What Inspires and Motivates you?

Probably the one thing that inspires me the most is my children. They are all turning into wonderful young adults and to watch them matriculate and grow and learn for themselves is just such a blessing. To be able to see through their own eyes this ever-changing world and become resilient to the environment around them really helps me to see what is truly important.

What motivates me each day is what we are building now. We have created a medical device that helps promote medication management. This is a home-based, interactive device that allows a nurse to connect through a Remote Patient Monitor (RPM) and have daily communications with that patient. The people involved on our team and the level of talent that surrounds our company, helps me leap out of bed each day and is what truly motivates me to solve one of healthcare’s most difficult problems.  I am buoyed by the fact that so many people within the medical community are clamoring for this product. During this pandemic, we have seen the need for telehealth products and services skyrocket and we are poised to provide a disruptive and leading edge platform that has flexibility in variety of clinical settings.

6. Share a Leadership Story

This was a story that I read many years ago and it has resonated with me for a long time, it is affectionately called “The Man in the Arena”.

Citizenship in a Republic is the title of a speech given by Theodore Roosevelt, former President of the United States, at the Sorbonne in Paris, France, on April 23, 1910.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

7. Your Top Two (quotes, goals or ideas)

I had trouble choosing just two, so I’ve included my top four.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” Vince Lombardi

“When you reach the end of your rope, tie a knot and hang on.”
Abraham Lincoln

“Things do not happen. Things are made to happen.” John F. Kennedy

“I have decided to stick with love. Hate is too great a burden to bear.” Martin Luther King, Jr.

Contact Matthew Pugsley:

Matthew Q. Pugsley

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How to Add a Manager to Your Google Ads Account

Google ads logo with an "add a manager" illustrationUsing Google Ads is an excellent way to reach potential clients who are looking for your goods or services. A strong Google Ads campaign allows you to increase brand awareness and with the use of finely-tuned key phrases, to get the clicks that lead to solid business. An ongoing pay-per-click advertising campaign (PPC) takes expertise and time that may be beyond your reach. In that case, adding a manager to handle your Google Ads account is the way to go. Here’s how to do that:

  1. Log into your Google Ads account at ads.google.com.
  2. At the top of the page, click the TOOLS & SETTING button.
    search, reports, and tools & settings icons on Google Ads
  3. An extended menu will open. On the right-hand side of the menu in the SETUP column, click “Access and security.”
    google-ads-access-security
  4. The Account access and security window will open. Click the plus (+) symbol on the top left-hand side of the page to add a new user. A window will open that gives you the opportunity to invite others to access the account.
  5. Beneath the “Invite others to access” heading, add the email address of the person you would like to invite. Select the Admin access level to provide full access and oversight to fully manage and edit ad campaigns.
    google-ads-admin-access-levels
  6. The new person will receive an invitation via email and will be prompted to follow the steps to accept the invitation. If the person does not already have a Gmail account, they will need to create one as part of this process.
  7. Once the person has accepted the invitation, you will receive an alert. Click to agree to grant access.
  8. That’s it!

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BNI Online – Zoom Tech Tips For Visitors

With the advent of Covid-19 in 2020, Business Networking International (BNI) quickly responded to the challenge and ushered in an era of online meetings across the globe. In the span of one week, BNI established over 10,000 licensed copies of Zoom to help chapters continue the process of referral-based marketing and networking. In the weeks that followed, BNI established written procedures, PowerPoint meeting agendas, online meeting guidelines, blogs, live video training sessions and other resources to help chapter members and their guests maximize their experience in this new era of social distancing and web-based meetings.

Google-My-Business

This blog is a guide to help BNI members onboard their visitors to our virtual meetings PRIOR to showing up the day of the meeting. Following these best practices will help ensure visitors and guests are ready for the Zoom meeting experience the minute they join the BNI online meeting!

  1. Register your guest or visitor through BNIConnect.com so that the meeting hosts know who will be in attendance. Many chapters do not allow visitors into the meeting if they are not pre-registered.
  2. When inviting a visitor or guest, practice using Zoom with them prior to the meeting. Zoom provides a free account to facilitate short, 40-min. or less, meetings.
  3. Encourage visitors to use a desktop or laptop for the best meeting experience
  4. Recommend using a headset with a microphone
  5. Pay attention to your room lighting and your meeting space background. Lights and windows positioned behind you will cause a silhouette effect and prevent us from seeing your smiling face.
  6. Keep yourself muted until it is your turn to present
  7. Use the chat function to communicate problems with video, mic or speakers
  8. Do not use the chat for sidebar conversations
  9. STAY FOCUSED on the meeting just as you would for an in person meeting.
  10. Turn off phones and other distractions
  11. Keep your video camera on during the meeting, but turn it off if you need to leave your desk, take an emergency call or deal with a disruptive poodle. 🙂
  12. Take notes during the meeting: referral ideas, new learning, questions
  13. Don’t have side conversations in the chat, except to ask relevant questions or get help for tech issues.

Download the “tech tips” power point slide for your chapter’s meeting agenda

Tech Tips PowerPoint Slide…

bni-online-zoom-tech-tips-agenda-slide

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How to Add an Additional Owner/Admin to a Google My Business Account

This article was updated on April 7, 2020.

Google-My-BusinessCreating and/or verifying a Google My Business account is one of the most important things a local business can do to show up in Google search results organically. A Google My Business listing is required for a business to show up on Google Maps. If your business is incorporated, you may already have a listing in Google My Business. In this case, claiming and verifying the listing is your first step toward optimizing it.

Once the Google My Business listing has been claimed, one or more page managers can be added to the account. A page manager might be needed to add graphics such as a logo and banner image.

Whoever claimed the Google My Business listing will need to be the one to log in and add the page manager to the account. These steps will guide you through the process.

  1. Go to google.com/business to sign into your Google My Business account.
  2. If you manage more than one business, the Manage locations page will open.
  3. Click on the name of the business.
    Google My Business locations screen
  4. Your Google My Business home page will open. (If you only manage one business on Google, you will not need to navigate through the Manage locations page.)
  5. Scroll down on the left-hand side and click “Users.”
    Google My Business - Choose "Users"
  6. The Manage permissions window will open. Click the icon in the top right corner, then click “Invite new users.”
    GMB Manage Permissions
  7. In the popup window, add the email address of the new owner/admin. It should be an email account that is connected to Google. Select “Owner” in the drop-down menu and click “Invite.”
    GMB Add new users
  8. All Done! The new owner/admin should receive an email from Google My Business indicating there is a request to add them as an “Owner” to the Google My Business account.

Clients often want me to take care of this process for them. In this case, they give me their email address and password to log into their Google account to complete the task.

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Twitter SEO

twitter seo

This article was updated on March 5, 2020.

Twitter SEO strategies are as simple as they are effective. However, many small businesses still do not take advantage of this key social media platform which can help drive traffic, leads, and ultimately new business. One of the hallmarks of Twitter is its simple and open design. Many people appreciate the authentic communication on this social media platform. Twitter is still, for the most part, focused on publicly-oriented discourse. By contrast, Facebook personal accounts are private and business Facebook accounts continue to suffer from algorithmic obscurity unless advertising is implemented.

Make sure you are taking advantage of these key ways to increase your SEO with Twitter.

  1. Pick a Twitter handle that closely represents your business or brand name. For example, singer/songwriter Ashley Phillips’ brand name is APSoul. Her Twitter account is aptly named: twitter.com/apsoul. If another person or business has taken the name you wish to use, Twitter may grant you the use of the handle if your business name is trademarked. (Thanks to fellow blogger, Blair Pettrey, for that bit of wisdom!)
  2. Link to your website and include your location. Twitter makes it easy to ensure you include these elements, so be sure to use them! Even if you are an international organization, adding a local city and state to your Twitter profile will help optimize your business for local searches and won’t negatively affect international searches.
  3. Be descriptive in your profile and use keywords in your industry. Twitter profiles are searchable by keyword, so including a few hashtags and/or keywords that describe your business will help increase your reach.

Best SEO Podcast Twitter header

 

 

 

 

 

 

 

 

 

  1. Post regularly about your industry and be sure NOT to begin tweets with someone’s Twitter handle. In the book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World, by Gary Vaynerchuk, he explains that beginning a tweet with an account name will prevent most people from seeing the tweet. By beginning a tweet with a Twitter handle such as @garyvee, Twitter assumes you only want to speak with that one person so it only shows the tweet to that individual plus people you BOTH follow. Dirk Hoag’s blog describes this process in great detail and offers an easy hack to make sure your tweet can be seen by all.

twitter-seo-example

  1. Mention others in your tweets. Mentioning other Twitter users in your posts is the primary way to begin a conversation with someone. At a minimum, it at least allows them know you have them in mind. A word to the wise: Don’t tag others in your tweets unless you are speaking to or about them directly or are certain the tweet is relevant to the person or company involved. Mention other Twitter users with authentic references in conversations for the best organic results. #FF posts, aka Follow Friday, a way to tell the world whom you would suggest as a good person to follow, have declined in popularity in recent years, but can still be used mindfully on occasion. For more details and history of #FF, read “The Origin of Follow Friday “ by Jeff Hester.

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