Category Archives: How To…

How to Add a User to a Google Analytics Account

As a small business, there are several reasons you may want to give someone access to your Google Analytics account. You may hire an┬áSEO specialist┬áto evaluate your website statistics. You might want a staff person to manage your Analytics without … Continue reading

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How to Add a Manager to Google Search Console

Google Search Console helps you keep your website ready to be indexed by Google so interested people can find it. With this tool, you can verify your ownership of a website and check to see if your pages have been … Continue reading

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How to Create a Google Review Link on Google My Business

Keeping an active and up-to-date Google My Business page is an excellent way to increase your online presence. Aside from completing your company name, address, and hours of operation, listing your products and services, adding photos, and making regular posts, … Continue reading

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How to Add an Additional Owner/Admin to a Google My Business Account

This article was updated on April 7, 2020. Creating and/or verifying a Google My Business account is one of the most important things a local business can do to show up in Google search results organically. A Google My Business … Continue reading

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How to Allow Someone to Follow You on Facebook Without “Friending”

This article was updated on February 12, 2020. I have received several inquiries from small business professionals asking how to let someone follow their personal Facebook page without adding them as a friend. It may sound like an unusual request, … Continue reading

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How to Create a Short LinkedIn URL

This article was updated on January 6, 2020. There are many business networking and employment opportunities to be found at LinkedIn.com. In addition to making connections and perusing the site in real time, there is great value in sharing your … Continue reading

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How to Find and Disavow Harmful Backlinks in Google Search Console

This article was updated on October 31, 2019. The possibility of your website being affected by negative SEO techniques still shows its ugly face in our competitive online world. Website owners see the value in increasing their search engine visibility, … Continue reading

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How to Add an Ads Manager to Your Twitter Account

This article was updated on 8/30/2019. Your organic Twitter account can be a very viable way to reach people with the information you want them to know. A Twitter Ads account allows you to use Promoted Tweet campaigns that do … Continue reading

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How to Create a Short Link for a Google Review Using Bit.ly

One of the best ways to build a positive reputation and a strong web presence for your business is to give some attention to your Google reviews. Pestering your customers or clients for reviews is not likely to yield a … Continue reading

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How to Add an Administrator to Your Facebook Page

This article was published on 12/20/2012. It was updated on 8/14/2015 and 3/13/2019. As a small business grows in size and complexity, it will often begin enlisting others to help support its efforts. Social media management is a natural area … Continue reading

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