How To Add a Linkedin Page Administrator

how to setup linkedin admin rolesCreating a Linkedin business page is a key component of a complete local business Internet marketing strategy. Linkedin is the top social media site for business professionals and Linkedin business pages provide a unique opportunity for a business to showcase it’s products and services in a professional manner. Regular updates can be shared with followers on a business Linkedin page and built-in analytic tools allow page owners to measure the impact they are having on this social media.

Here are the simple steps to giving additional people access to the business page. There can only be one page owner, so giving someone admin access is a safe and effective way to involve others in helping to manage the page.

  1. Log into Linkedin
  2. Go to your Linkedin business page
  3. Click the blue “edit” button on the top right side of the page.
    linkedin page admin
  4. Scroll down to the “Company Page Admins” section
  5. Start typing the name of the person you want to add as a page admin (you must be a first level connection to the person to make them a page admin.
  6. Done!

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How to Add an Admin to a Google Plus Business Page

google plus admin setupAdding an admin to a Google Plus Business page is an important step in assigning responsibility for management of this social media platform. Google continues to roll out updates, integrations and changes so finding the right place to assign a page manager can sometimes be frustrating. These steps have been updated as of 7/31/2014 so follow them while they last!

  1. Step one: Log into Google!
  2. Click on your name in the links at the top right side of the window
    google page manager
  3. Mouse over the Home button on the top left to expand the Google drop down menu and click on the “Pages” icon.
    google page manager
  4. Select the page you want to manage
    google page manager
  5. Mouse over the “My Business” button on the top left to expand the Google drop down menu and click on the “Setting” icon.
    google page manager
  6. Click on the “managers” button in the top level navigation bar
    google page manager
  7. Click “Add managers” and invite a manager to the page using their email address or their name in Google.
    google page manager
  8. Select a role for them and you’re done!

Google explains there are three types of admins for Google pages; the page owner, manager and communications manager. Each page can only have one owner, but up to 50 managers or communication managers. Only a page owner can give access to a new manager.

google page manager roles

Read more about page managers on Google:

Read about how to transfer ownership of a page too!

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Free Social Media Icons in PNG format

New icons added to the list!

The Ink Blog

got social iconsSocial media icons are abundant, but every time I design a new website I wind up needing to find a new set or a different size to add to the design. Over the past few years as a web designer I have accumulated a wealth of icons and a recent blog comment on the article, “How to create a professional email signature in Gmail,” motivated me to create a new post to share the wealth!

These icons were developed in PNG format so the edges are transparent and will blend nicely into any website background color. If you need an icon that you don’t see in this list, drop me a note so I can add it to this social media icon directory!

Select the icons you need and save them to your computer or digital device!

Social Media Icons Rounded-Square Theme

16×16 social media icons

stumbleupon  google-plus 

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How to Add a Manager to a Google Places for Business Listing

how to add a google places for business page managerCreating and/or verifying a Google Places for Business listing is one of the most important things a local business can do to show up on in Google organically. A Google Places for Business listing is what is required in order for a business to show up on Google maps. If your business is incorporated you may already have a listing on Google maps. In this case, claiming and verifying the listing is your first step to optimizing the directory listing.

Once the Google Places listing claimed, page managers can be added to the account. A page manager might be needed to add graphics, including a logo and banner image, or to create a Google Plus Business page that can be associated with the map listing.

Whoever “claimed”  or created the Google Places for Business listing needs to login and add the page manager to the account. These steps will guide you through the process!

  1. Go to:
    1. Sign in using the link at the top right side of the page
  2. The listing(s) will appear on the next page. Click “View Dashboard”
  3. Click the “control wheel” toward the top right of the page and select “Manage Listing Access”
  4. Click the blue “Add Manager” button.
  5. In the popup window add email addresses of page managers. Mine should be: These should be Google connected email accounts.

Clients often want me to take care of this process for them. In this case, they give me their email address and password to log into their Google Plus account.

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The Best Job I Ever Had

best job kfcToday, I have been married to my wife, Nicole, for 21 years. Nicole and I have actually known each other for over 28 years thanks to the place we first met; Kentucky Fried Chicken in Milwaukee, Wisconsin.

I was attending the University of Wisconsin at the time and had a part-time job as an assistant manager at the KFC location on Bobolink Dr. Nicole was still in high school and worked part-time as a cashier. She and her mother lived a short distance from the store.

Nicole was very shy and quiet and was easily the best employee in that store. She was diligent, detail oriented, and not afraid to work long hours. As a second-year surgery resident in 2014 she still works long hours but is not so shy!

Nicole and I worked several other jobs together before getting married including Hardee’s, security services, and an entrepreneurial business, University Painting.

I am sure neither of us could have envisioned the long and winding road we would have together. The entrepreneurial bug that I had in college has come full circle into the development of a full-time web consulting business. Nicole has always had an interest in medicine and is living her dream as a surgeon.

I recently did a Google Street view search of our KFC rendezvous and it seems we have outlasted the original place of our pairing.

I thank God for the best job I ever had since it was there that I met and married the woman of my dreams and the mother of our three children.

Happy anniversary Nicole I love you!

P.s. I still love those original recipe chicken wings! …just in moderation.

 after this day

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Twitter SEO

twitter seoTwitter SEO strategies are as simple as they are effective. However, many small businesses still do not take advantage of this key social media platform which can help drive traffic, leads and ultimately new business.

One of the hallmarks of Twitter is its simple and open design. Twitter is considered by many as one of the few remaining authentic social media platforms. Twitter is by default a publicly oriented discourse. By contrast, Facebook personal accounts are private and business Facebook accounts continue to suffer from algorithmic obscurity unless advertising is implemented.

Make sure you are taking advantage of of these key ways to increase your SEO with Twitter.

1. Pick a Twitter handle that closely represents your business or brand name. For example, one of my coaching clients, Ashley Phillips’ brand name is APSoul. Her twitter account is aptly named: If another person or business has taken the name you wish to use Twitter may grant you the use of the handle if your business name is trademarked. (Thanks to fellow blogger, Blair Pettrey, for that bit o’ wisdom!)

2. Link to your website and include your location. Twitter makes it easy to ensure you include these elements so be sure to use them! Even if you are an international organization, adding a local city and state to your Twitter profile will help optimize your business for local searches and won’t negatively affect international searches.

3. Be descriptive in your profile and use keywords in your industry. Twitter profiles are searchable by keyword so including a few hash-tags and/or keywords that describe your business will help increase your reach.

4. Post regularly about your industry and be sure NOTtwitter-seo-example to begin tweets with someone’s Twitter handle. In the book Jab, Jab, Jab, Right Hook by Gary V., he explains that beginning a tweet with an account name will prevent most people from seeing the tweet. When you begin a tweet with an account name, such as @garyvee, Twitter assumes you only want to speak with that one person so it only shows the Tweet to people you BOTH follow. Dirk Hoag’s blog describes the process in great detail!

4. Mention others in your tweets. Mentioning other Twitter users in your posts is the primary way to begin a conversation with someone. At a minimum, it at least lets them know you have them in mind. The ever popular #FF posts, aka: Follow Friday, is a way to tell the world whom you would suggest as a good person to follow. For more details and history of the #FF meme visit Jeff Hester’s informative blog.

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Social Media Explained

As an Internet and Social Media Marketing Strategist I often find myself explaining and defining various social media accounts to Internet newbies and off-the-grid gurus. Here is a quick run down on some of the top social media sites with a tongue-in-cheek description of how they might be perceived.

How would you describe your favorite social site?


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How to Add a User to a Google Analytics Account

google analytics add user[information accurate as of: 1/21/2016]

As a small business, there are several reasons you may want to give someone access to your Google Analytics account.

  • You may hire an SEO specialist to evaluate your website statistics
  • You might want a staff person to manage your analytics account without giving them the passcodes to your Google Apps account.
  • Your web designer will need to copy the analytics installation code from your account to install on your website
  • An advertising company, like Hanapin Marketing, may need access to setup conversion tracking for ad campaigns

Follow these simple steps to add a user or administrator to your Google Analytics account while still maintaining the confidentiality of your Google Apps login passwords.

  1. Log into Google Analytics:
  2. Click the “Admin” navigation button in the top middle navigation area of the page
    google-analytics setup
  3. In the middle “Property” section that appears, there is a row of options. Click on the “User Management” button.
    google-analytics setup
  4. On the next page add the new person’s email address in the section titled, “Add permissions for:” and select the level of access they need to assist with Analytics management.  Usually “Edit” level is sufficient.
  5. Click the “Add” button. (An “Edit” access level is required to obtain access to the tracking code section and other functions needed to fully manage the account. The “Read & Analyze” level access provides access to all the primary analytics data, but does not allow a user to manage the account)
    google-analytics setup
  6. It is a good idea to check the “notify user by email” item so they know they have been given access.
  7. Done!

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SEO Trends for 2014

seo 2014 trendsSEO Trends in 2014 have made some important shifts since the previous year. Press releases as a way to increase high PR backlinks, have decreased in importance and Google has down ranked links from the major Internet PR sites (See Marketing Prof’s article…). However, the wider distribution of press releases from affiliated news sites is still creating good good linking results for business. In early 2014, Craigslist changed its platform and now disallows external hyperlinks to websites. As a result, the value of Craigslist for generating organic traffic and leads will definitely be negatively affected. (See Bigger Pocket’s Blog…)

In 2014, I believe the focus for SEO will be on quality, customer-focused, content that is leveraged through social sharing and relevant backlinks from high PR-ranked websites.

There will need to be tighter integration of websites to social media, press releases and mobile applications. Optimizing for search engines will be congruent with optimizing web content for target customer groups. If the content you are creating and distributing is highly useful and relevant for your target market, it will likely be favored by the search engines.

2014 SEO Trends

  • Reliance on original content will continue to expand
  • Internet advertising and SEO will be more closely coordinated
  • Online press releases are less important
  • Google Places for Business, Google Authorship and Google Plus Business pages will help maximize SEO efforts on Google.
  • Targeted, top local directory listings will be important for page one Google results
  • Linkedin company pages will continue to increase in relevance and use
  • Craigslist will decrease in importance as a source of top level organic search results
  • Social media advertising will be as important as search engine advertising, but targeting and engaging the right audience will take research and testing.
  • Video content will continue to expand and will become key to business SEO rankings.

2014 SEO Recommendations

  • Use a business blog and publish customer-centric articles at least monthly; twice a month is optimal, weekly even better!
  • Use Internet advertising in coordination with onpage SEO optimization efforts for maximum leads. Google Adwords quality scores are dependent upon a good website landing page experience.
  • Use online press releases sparingly and focus on truly newsworthy content., and PRNewswire remain worthy resources
  • Select the top five to ten local directories where people are finding, or likely to find, your type of business and fully develop and maintain those listings. Search your analytics to see which directories are currently being used by people to find your site.
  • Develop, expand and regularly update your business company page on Linkedin.
  • Test social media marketing possibilities to find which platform results in the best sources of traffic and engagement for your business.
  • Develop a video creation strategy and use YouTube to distribute the content. Embed videos on your website, social media channels, newsletters and other places to maximize distribution.

Review other articles on SEO topics…

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Best Practice for Business Facebook Page Design

Facebook Under ConstructionDesigning a Facebook page for a company, cause, brand or local business should involve as much attention to detail as the corresponding professional website. Too often companies create a Facebook page with little forethought or advanced planning. What’s worse is that some businesses create it and then leave it alone. Aligning the company brand and business strategy with a professional Facebook presence will leverage this important medium for maximum effectiveness.

These best practices are well known to social media marketers who often charge hundreds and even thousands of dollars a month to professionally develop business Facebook pages. Small businesses are wise to learn what elements of social media they can develop themselves and where they can use additional assistance.

  1. Create a Custom URL
    1. This simple task will help brand your Facebook page for easy sharing of your page URL. A Facebook URL such as is much more memorable than
    2. Find out how to change a facebook page address here…
  2. Maximize the use of Graphics and Images
    1. Design a timeline profile image that uses the maximum allowable image dimensions , i.e. 850w x 315h pixels.
      1. Good example:
    2. Choose a thumbnail image that best represents your logo and maximizes the allowable image dimension of 180 x180 pixles. It mus also be recognizable on wall posts when it gets reduced to 32 x32 pixels.
    3. Be selective about the wall tabs you publish and/or allow to be shown. For example, if you don’t have any events, remove that tab. If you only have a few fans, move that tab to the end of the list.
      1. Good example:
  3. Add your page URL to the “About” section of your page

    1. Facebook pages that are setup as “company” pages will allow the ‘about’ section of the page description to appear on the front page of the site. As a result, it is a best practice to use this prime real estate as an opportunity to link back to your website. Put the URL at the beginning of the short description so that it will appear on the front page of your Facebook page.
      1. Good examples:
  4. Use Free Social Apps
    1. Integrate other important social media into page tabs. YouTube, ConstantContact and other social media sites offer free apps that will integrate their content directly into your Facebook Page.
    2. Good example:
  5. Drive Traffic to Your Website
    1. Completely develop the ‘Info” section of your Facebook page with website links, phone numbers, product descriptions, etc.
      1. Good example:
    2. When posting photos of products or service related info, make sure the images are also available on your website. One good strategy is to post several sample pics on your Facebook page with a note in the photo description to view more or higher resolution images on your website.
    3. Change the ‘About Us’ section of your page so that is shows your web address. This is the only place on your FB wall that you can provide visitors with a link to your website. For example: “Find out more at:”
      1. Good example:
  6. Use Custom Apps
    1. There are a plethora of social media services that provide custom apps that can drive traffic to your inventory of products and encourage visitors to ‘like’ your page. WildfireApps, Constant Contact, MyTab, PageModo and others will provide the technology you need to create social media campaigns, contests, sweepstakes, quizzes and more. Prices, features and usability vary widely between these services so research the ones that will best meet your needs and budget.
  7. Create a Reveal Tab
    1. One of the single most useful page apps is a reveal tab with mandatory ‘likes.’ Visit my blog article on how to setup a reveal tab using the “My Tab” app. A reveal tab with mandatory “likes” is a Facebook page that invites visitors to see additional content by requiring that they “like” the page. This strategy is being used by many organizations to give away coupons, offer free e-books, enter drawings and sweepstakes as well as numerous other uses.
      1. Good example:
      2. How to create a reveal tab:
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