How to Add an Administrator to Your Facebook Page

This article was published on 12/20/2012. It was updated on 8/14/2015 and 3/13/2019.

How to Add an Administrator to your Facebook PageAs a small business grows in size and complexity, it will often begin enlisting others to help support its efforts. Social media management is a natural area of any business to benefit from a professional marketing consultant. To that end, it may be become necessary for someone else to act as an administrator of a business Facebook page.

The first step in giving someone access to a Facebook page for page management purposes is to assign them an Admin role. Facebook allows a business to provide up to six different roles. The Admin role provides page administrators with the highest level of access available. The Analyst role has the lowest level of access. This step-by-step guide describes how to give a person access so they can set up and manage a Facebook page.

  1. Choose the role you would like to assign. The six administrative roles, described by Facebook in detail, include Admin, Editor, Moderator, Advertiser, Analyst, and Jobs Manager.Facebook page admin roles chart
  2. Navigate to your Facebook Business page.
  3. Click “Settings” on the top right side of the page.Facebook settings link screen shot
  4. On the next page, click “Page Roles” in the column on the left side of the page.settings column - Facebook business page
  5. In the space below the heading that reads “Assign a New Page Role,” type in the name of the person you want to add as an admin. If you are Facebook friends with the person, their name will pop up. Click on the name to choose it. If you are not Facebook friends with the new admin, type in the person’s email address.Assign a New Page Role
  6. Next, select an admin role for the person from the drop down menu.Assign a New Page Role - Editor
  7. Click “Add,” then click “Save.”
  8. Done!

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How to Post an image to Instagram from your Desktop Google Chrome Browser

Social Media Ninja Hack for 2019: Posting to Instagram from your Desktop in Google Chrome

By Stephen Rabil and Angela Martinez of Loebig Ink, LLC

Follow these steps (*Note: This only works on one Instagram profile at a time):

1. Open Google Chrome Browser.

2. Login to the Instagram account you want to post to.

3. Right-click  on your mouse, press control+shift+i (on a PC) on your keyboard, or command+shift+i (on a mac) to open the menu below then select “Inspect.”

4. In this view, HTML developers screen appears on the right, click the toggle device toolbar icon with your mouse (circled in red).

5. Refresh  the page:

6. The Instagram toolbar (red highlight) will appear at the bottom of the window similar to the mobile app.

7. Click on the plus button icon. This will access your computer’s hard drive to add images.

8. Select the photo you want to use to begin a new post.

9. Then choose “Next” and type in a caption and any hashtags you want.

10. Hit share and Voila! It’s posted to your Instagram account from your computer!

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How To Add a Linkedin Page Administrator

This article was updated on January 21, 2019.

LinkedIn logo with add a person iconCreating a LinkedIn business page is a key component of a complete local business internet marketing strategy. LinkedIn is the top social media site for business professionals and LinkedIn business pages provide a unique opportunity for a business to showcase its products and services in a professional manner. Regular updates can be shared with followers on a business LinkedIn page and built-in analytic tools allow page owners to measure the impact they are having on this social media platform.

Here are the simple steps to giving additional people access to your LinkedIn business page. There can only be one page owner, so giving someone admin access is a safe and effective way to involve others in helping to manage the page.

  1. Log into LinkedIn.
  2. Go to your Linkedin business page.
  3. Click the “Admin tools” arrow on the top right side of the page.

Admin tools arrow, LinkedIn

  1. The Admin tools menu opens. Click “Page admins.”
  2. The Manage admins window opens. Start typing the name of the new admin in the box. (You must be connected to a LinkedIn member to make them a page admin.)

Manage admins window detail, LinkedIn

  1. The name will appear in a drop down menu. Select the name and click “Save changes” in the lower left corner.
  2. Done!


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How to Claim a Google My Business Listing that is Already Verified

Google My Business ChecklistUpdated 12/27/2018

One of the most important directory listings on the Internet for a small business is the Google My Business listing. This online directory integrates the Google Maps listing with the Google Knowledge Panel, Google Reviews and even YouTube. It is critical for small businesses to claim or create and optimize their Google My Business account to improve ranking in a Google search result and for increased search engine visibility.

When embarking on this local SEO strategy, many businesses find that their Google Maps listing has already been claimed by someone unknown to the business. In this case, there are a series of steps that need to be taken to claim a Google listing that is already verified. Good luck and have patience on your quest to enhance this important digital footprint!

  1. You must first decide what email address you want to use to ‘claim’ the business listing. It is recommended that an email address be used that is connected to the business domain name such as
  2. Google requires that the email address being used to claim the local business, be connected to a Google Apps account. If the email address being used is already connected to Google Apps, go to step 4. If it is not connected to Google Apps, you will need to create a Google account and choose the option “I prefer to use my current email address.”
  3. Go to Google My Business and click “Start Now” and either login, if using an existing email address connected to Google or select ‘create an account’ and associate a new email address with Google.
  4. Type in the address of the business you want to claim. 


5. You will see a message that says, “Someone else manages this business on Google”


6. Select “Share your info with the current owner to continue”

7. Select Appropriate response for “What level of access would you like?” (e.g. 3rd party marketing company would choose “Management”)

8. Select Appropriate Response for your  “relationship to the business” (e.g. Owner of the business would choose owner)

9. Input information in all the  fields provided (e.g. Contact name, telephone number, and Agency name) and “Submit”

10. A response will be sent to the gmail account you are using to claim the profile (Reference image below). Make sure to keep this email in a place you can easily locate it, as it will be necessary for the next steps.


11. Then, the waiting begins.  Once the allotted time, 7 calendar days, has passed, it is now possible to manage the profile without permission from the current owner. Locate the email you received from Google 7 days ago and click the  “ok” button at the bottom of the message. Next, fill out the required information for the Google business listing. Lastly, you will be asked to “verify the account” with one of the following methods (e.g. Phone call, business email, or postcard by mail).

  1. (The screenshot below is for reference only and may not accurately reflect all of the verification options you will see on your screen.)

Ways to Verify Image

12. The person who verifies should expect to receive either a 5 or 6 digit code (e.g. via by phone, business email or postcard). Once the code is received, locate the verification needed (reference image below) under the Home section of your profile, click verify and input the code to gain control of your Google My Business profile.

Verification Image.png

13. Done!

Need help with claiming your Google My Business account? Contact Loebig Ink to help expedite the process.  Fill out our Google My Business Questionnaire after speaking with one of our account managers!

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How to Create a Free Facebook Offer

This article was updated on November 25, 2018

How to create a facebook offerAs Facebook continues to evolve new advertising options for business owners, several free options have been eliminated including the easy to use, but discontinued, “check-in deal.” One lesser known option still remains and is highly effective as a free promotion tool for small businesses. The “Facebook Offer” is an advertising option that has outlasted its predecessors. The fact that this offer can be created without a budget and instantly posted on a page is very useful. The following steps are used as a resource by my own social media crew.

  1. Go to your Facebook Business Page.
  2. Click the Offers link on the left side of the page.Business Page left
  3. The Offers page will open. Click “Create Offer.”Create Offer
  4. The “Create an Offer, Discount, or Deal” popup window will open.Create an Offer, Discount_ or Deal
  5. Under “Offer Type,” choose the kind of offer you wish to make. Choose from “Spend X Get Y Off,” “Free Shipping,” Discount Percent,” “Buy X Get Y Discount,” Discount Amount,” and “Customized.”
  6. Upload an image. Use an image with little or no text.
  7. Specify the type of offer under “Discounted Items and/or Services.”
  8. Set an expiration date by clicking today’s date and then clicking a different date in the future.
  9. Under “Where can people redeem this?” click the box next to “In-Store” or “Online.” If your offer can be redeemed online, type the complete web address where it can be redeemed.
  10. Add a promo code (optional).
  11. Add a description that will become the headline for your ad. Use a strong, clear headline for your offer such as “Buy one pair of socks, get another pair free!”
  12. Review your offer.fake offer filled out
  13. Publish or schedule your offer using the button in the bottom right corner of the window. If you’d like to schedule the offer to begin at a later time, click the arrow next to the “Publish” button. The “Schedule Offer” window will open. Set the date and click “Schedule.”If you’d like to publish the offer right away, click “Publish.”

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BNI Policies 2018-2019

Networking takes time, effort and money. For some business owners, it can be a sacrifice even though they know it’s beneficial.

So, BNI (Business Networking International) has policies that respect the time and sacrifice of its members. These policies reflect the mission of this respected Global Networking group, and sets it apart from its competitors. 

BNI meeting BNI Capital Business Alliance

The BNI Policies for 2018-2019 are the following:

  • Policy #1: Only One Person from Each Professional Classification.
  • Policy #2: Members represent their primary occupation.
  • Policy #3: Meetings last for 90 minutes. Be Early and Stay Late (~15min)
  • Policy #4: A member can belong to only one BNI Chapter and no other “Closed Networks”
  • Policy #5: Attendance is critical to the group. If a Member cannot attend, you may send a substitute (not a Member of the Chapter) to the meeting. This will not count as an absence.
  • Policy #6: Members are required to bring bona-fide referrals and/or visitors to their Chapter of BNI. Chapters may establish a minimum number of referrals and/or visitors that is acceptable.
  • Policy #7: Visitors and subs may attend Chapter meetings up to two times.
  • Policy #8: Speakers must bring a door prize. Only Members bringing a visitor or referral are eligible for the door prize.
  • Policy #9: There are no leaves of absence except for medical leaves. A Member may take up to eight weeks medical leave with the Membership Committee’s prior approval.
  • Policy #10: It is the Member’s responsibility to file a concern with the Membership Committee of their Chapter if a visitor “who submits an application in any way conflicts with their c
  • Policy #11: Members who wish to change their classification must submit a new Membership Application and get approval from the Membership Committee for that classification change.
  • Policy #12: In case of problems with a Member, Membership Committees may, at their sole discretion, put a Member on probation relating to the Member’s business practices or co
  • Policy #13: A Member’s classification may be opened for failure to comply with the BNI Policies and/or BNI Networking Code of Ethics. Membership Committees of the Chapter may
  • Policy #14: If the Leadership Team fulfills all responsibilities throughout their term, they will receive as consideration an exemption of participation fees during their tenure as a Leader.
  • Policy #15: In the absence of a Membership Committee, the Leadership Team may act as an ad hoc Membership Committee until one is established.
  • Policy #16: All BNI membership lists are for the purpose of giving referrals and not for soliciting (via email, direct mail or other means) BNI Members or Directors without their prior approval.
  • Policy #17: All new members must attend the Member Success Program (MSP) training in their region within the first 60 days after their induction. Only after attending the MSP training.
  • Policy #18: Policies are subject to change. All proposed policy changes need to be reviewed first by the Board of Advisors.
  • Policy #19: Other than normal BNI printed materials, members may not use the BNI Intellectual Property (e.g. logos, trademarks, names, slogans, copyrighted materials, etc.) to manufacture their own promotional materials.
  • Policy #20: There is an initial application fee. Fees are paid annually or biennially. Contact the local Secretary/Treasurer for amounts. Fees may be paid with VISA, MASTERCARD, DISCOVER.

If you are not a member of a local BNI Chapter, we encourage you to find one in your area. Contact Brian Loebig of Loebig Ink, LLC and president of BNI Capital Business Alliance in Bethesda, MD for more information at (301) 244-8324 or           

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BNI Visitor Orientation Agenda

BNI visitor orientation

Every BNI Chapter follows a structured agenda for running the meeting. The regular meeting agenda allows for all members to provide a brief introduction of their business. One or two members also provide a more in depth ten-minute overview of their business.

Visitors to a BNI Chapter are also part of the meeting agenda. Every visitor to a BNI meeting is recognized, welcomed and given an opportunity to talk about their business. Plus, the BNI meeting schedule, return on investment and the importance of “Givers Gain” are all explained in the all-important “BNI Visitor Orientation Agenda”.  

Here is a recommended BNI Visitor Orientation Agenda. It should take only 5-7 minutes to complete:

  1. Sit down at a table (ideally)
  2. Thank members for coming!
  3. Ask for permission to explain the 3 most common questions
    1. How often do we meet?
      1. 44 times a year, each week except for holidays, etc.
    2. How many Substitutes can we have?
      1. Two subs each 6 months max: staff, biz partners, clients, or another person
    3. What is my ROI?
      1. Dollars per hour idea: Income divided by hours in BNI meetings/1:1s, etc.
      2. Our chapter makes about 1M per year ($37,000/member/avg)
      3. Our chapter has members doing more than 50% of their biz here
  4. Review the membership application
    1. Classification and Industry
    2. Clarify any questions about conflicts or overlaps in business classifications
    3. Explain business References section
  5. Interviews will take place within one week of application submissions
  6. Other Questions?
  7. Call to action
    1. Who is ready to apply?
  8. Thank you, let’s continue networking! Go back to the meeting room

Once you have completed the BNI Visitor Orientation, then introduce them personally to members who may be in the same industry as they are (finance, marketing, health, etc.) so they will see that there is a built-in group of members to whom they can meet with apart from the regular meeting. The BNI Capital Business Alliance, which meets every Wednesday in Bethesda, welcomes all visitors. Please contact the BNI Chapter president to find out more about our chapter and request an invitation.


Read our BNI Purpose and Overview…

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How to Make Symbols with your Keyboard

How to Make Symbols with Your Keyboard - colorful symbols

In most instances, creating text in Windows at your desktop or laptop computer is self-explanatory. Once in a while, however, you need to a character that is not found on the regular keyboard. To type a special character such as the trademark symbol ™, an arrow →, or a music note ♪, use alt codes (also referred to as symbol codes).

To put a special character on your page,

  1. Press the Alt key to the left of the space bar at the bottom of your keyboard. Hold it down.

computer keyboard featuring the alt key

  1. Press the Numeric Lock (Num Lock) key on the numeric keypad on the right-hand side of the keyboard.

numeric keypad

  1. While holding down the Alt key, type the code for the symbol you want to appear on the numeric keypad.
  2. Release the Alt key, and the character will appear.

Here is a list of often-used alt codes you may find helpful:

Alt + 0149   •  bullet point
Alt + 0153   ™  trademark symbol
Alt + 0169  ©  copyright symbol
Alt + 0174  ®  registered ­ trademark symbol
Alt + 0176  °  degree symbol
Alt + 0177   ±  plus-or-minus sign
Alt + 0182   ¶  paragr­aph mark
Alt + 0190  ¾  fractio­n, three-fourths
Alt + 0215  ×  multi­plication sign
Alt + 0162  ¢  the ­ cent sign
Alt + 0161  ¡  upside down exclamation point
Alt + 0191  ¿  ­upside down question mark
Alt + 1  ☺  smiley face
Alt + 2  ☻  black smiley face
Alt + 15  ☼  sun
Alt + 12  ♀  female sign
Alt + 11  ♂  m­ale sign
Alt + 6  ♠  Spade
Alt + 5  ♣  Club
Alt + 3  ♥  Heart
Alt + 4  ♦  ­Diamond
Alt + 13  ♪  e­ighth note
Alt + 14  ♫  ­beamed eighth note
Alt + 8721   ∑   N-ary summation (auto sum)
Alt + 251  √  square root check mark
Alt + 8236  ∞   ­infinity
Alt + 24  ↑  up arrow
Alt + 25  ↓  down arrow
Alt + 26  →  ri­ght arrow
Alt + 27  ←  l­eft arrow
Alt + 18  ↕  u­p/down arrow
Alt + 29  ↔  lef­t right arrow

There are many more alt codes you may want to utilize, including extensive alt codes for foreign language letters, mathematics, currency, and coding. Using alt codes can enhance the precision of your writing and offer a new avenue for creativity.

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