How To Add a Linkedin Page Administrator

This article was updated on January 21, 2019.

LinkedIn logo with add a person iconCreating a LinkedIn business page is a key component of a complete local business internet marketing strategy. LinkedIn is the top social media site for business professionals and LinkedIn business pages provide a unique opportunity for a business to showcase its products and services in a professional manner. Regular updates can be shared with followers on a business LinkedIn page and built-in analytic tools allow page owners to measure the impact they are having on this social media platform.

Here are the simple steps to giving additional people access to your LinkedIn business page. There can only be one page owner, so giving someone admin access is a safe and effective way to involve others in helping to manage the page.

  1. Log into LinkedIn.
  2. Go to your Linkedin business page.
  3. Click the “Admin tools” arrow on the top right side of the page.

Admin tools arrow, LinkedIn

  1. The Admin tools menu opens. Click “Page admins.”
  2. The Manage admins window opens. Start typing the name of the new admin in the box. (You must be connected to a LinkedIn member to make them a page admin.)

Manage admins window detail, LinkedIn

  1. The name will appear in a drop down menu. Select the name and click “Save changes” in the lower left corner.
  2. Done!


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How to Claim a Google My Business Listing that is Already Verified

Google My Business ChecklistUpdated 12/27/2018

One of the most important directory listings on the Internet for a small business is the Google My Business listing. This online directory integrates the Google Maps listing with the Google Knowledge Panel, Google Reviews and even YouTube. It is critical for small businesses to claim or create and optimize their Google My Business account to improve ranking in a Google search result and for increased search engine visibility.

When embarking on this local SEO strategy, many businesses find that their Google Maps listing has already been claimed by someone unknown to the business. In this case, there are a series of steps that need to be taken to claim a Google listing that is already verified. Good luck and have patience on your quest to enhance this important digital footprint!

  1. You must first decide what email address you want to use to ‘claim’ the business listing. It is recommended that an email address be used that is connected to the business domain name such as
  2. Google requires that the email address being used to claim the local business, be connected to a Google Apps account. If the email address being used is already connected to Google Apps, go to step 4. If it is not connected to Google Apps, you will need to create a Google account and choose the option “I prefer to use my current email address.”
  3. Go to Google My Business and click “Start Now” and either login, if using an existing email address connected to Google or select ‘create an account’ and associate a new email address with Google.
  4. Type in the address of the business you want to claim. 


5. You will see a message that says, “Someone else manages this business on Google”


6. Select “Share your info with the current owner to continue”

7. Select Appropriate response for “What level of access would you like?” (e.g. 3rd party marketing company would choose “Management”)

8. Select Appropriate Response for your  “relationship to the business” (e.g. Owner of the business would choose owner)

9. Input information in all the  fields provided (e.g. Contact name, telephone number, and Agency name) and “Submit”

10. A response will be sent to the gmail account you are using to claim the profile (Reference image below). Make sure to keep this email in a place you can easily locate it, as it will be necessary for the next steps.


11. Then, the waiting begins.  Once the allotted time, 7 calendar days, has passed, it is now possible to manage the profile without permission from the current owner. Locate the email you received from Google 7 days ago and click the  “ok” button at the bottom of the message. Next, fill out the required information for the Google business listing. Lastly, you will be asked to “verify the account” with one of the following methods (e.g. Phone call, business email, or postcard by mail).

  1. (The screenshot below is for reference only and may not accurately reflect all of the verification options you will see on your screen.)

Ways to Verify Image

12. The person who verifies should expect to receive either a 5 or 6 digit code (e.g. via by phone, business email or postcard). Once the code is received, locate the verification needed (reference image below) under the Home section of your profile, click verify and input the code to gain control of your Google My Business profile.

Verification Image.png

13. Done!

Need help with claiming your Google My Business account? Contact Loebig Ink to help expedite the process.  Fill out our Google My Business Questionnaire after speaking with one of our account managers!

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How to Create a Free Facebook Offer

This article was updated on November 25, 2018

How to create a facebook offerAs Facebook continues to evolve new advertising options for business owners, several free options have been eliminated including the easy to use, but discontinued, “check-in deal.” One lesser known option still remains and is highly effective as a free promotion tool for small businesses. The “Facebook Offer” is an advertising option that has outlasted its predecessors. The fact that this offer can be created without a budget and instantly posted on a page is very useful. The following steps are used as a resource by my own social media crew.

  1. Go to your Facebook Business Page.
  2. Click the Offers link on the left side of the page.Business Page left
  3. The Offers page will open. Click “Create Offer.”Create Offer
  4. The “Create an Offer, Discount, or Deal” popup window will open.Create an Offer, Discount_ or Deal
  5. Under “Offer Type,” choose the kind of offer you wish to make. Choose from “Spend X Get Y Off,” “Free Shipping,” Discount Percent,” “Buy X Get Y Discount,” Discount Amount,” and “Customized.”
  6. Upload an image. Use an image with little or no text.
  7. Specify the type of offer under “Discounted Items and/or Services.”
  8. Set an expiration date by clicking today’s date and then clicking a different date in the future.
  9. Under “Where can people redeem this?” click the box next to “In-Store” or “Online.” If your offer can be redeemed online, type the complete web address where it can be redeemed.
  10. Add a promo code (optional).
  11. Add a description that will become the headline for your ad. Use a strong, clear headline for your offer such as “Buy one pair of socks, get another pair free!”
  12. Review your offer.fake offer filled out
  13. Publish or schedule your offer using the button in the bottom right corner of the window. If you’d like to schedule the offer to begin at a later time, click the arrow next to the “Publish” button. The “Schedule Offer” window will open. Set the date and click “Schedule.”If you’d like to publish the offer right away, click “Publish.”

For more Facebook and other related articles visit our How To posts. Feel free to contact us for more specific requests for service.




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BNI Policies 2018-2019

Networking takes time, effort and money. For some business owners, it can be a sacrifice even though they know it’s beneficial.

So, BNI (Business Networking International) has policies that respect the time and sacrifice of its members. These policies reflect the mission of this respected Global Networking group, and sets it apart from its competitors. 

BNI meeting BNI Capital Business Alliance

The BNI Policies for 2018-2019 are the following:

  • Policy #1: Only One Person from Each Professional Classification.
  • Policy #2: Members represent their primary occupation.
  • Policy #3: Meetings last for 90 minutes. Be Early and Stay Late (~15min)
  • Policy #4: A member can belong to only one BNI Chapter and no other “Closed Networks”
  • Policy #5: Attendance is critical to the group. If a Member cannot attend, you may send a substitute (not a Member of the Chapter) to the meeting. This will not count as an absence.
  • Policy #6: Members are required to bring bona-fide referrals and/or visitors to their Chapter of BNI. Chapters may establish a minimum number of referrals and/or visitors that is acceptable.
  • Policy #7: Visitors and subs may attend Chapter meetings up to two times.
  • Policy #8: Speakers must bring a door prize. Only Members bringing a visitor or referral are eligible for the door prize.
  • Policy #9: There are no leaves of absence except for medical leaves. A Member may take up to eight weeks medical leave with the Membership Committee’s prior approval.
  • Policy #10: It is the Member’s responsibility to file a concern with the Membership Committee of their Chapter if a visitor “who submits an application in any way conflicts with their c
  • Policy #11: Members who wish to change their classification must submit a new Membership Application and get approval from the Membership Committee for that classification change.
  • Policy #12: In case of problems with a Member, Membership Committees may, at their sole discretion, put a Member on probation relating to the Member’s business practices or co
  • Policy #13: A Member’s classification may be opened for failure to comply with the BNI Policies and/or BNI Networking Code of Ethics. Membership Committees of the Chapter may
  • Policy #14: If the Leadership Team fulfills all responsibilities throughout their term, they will receive as consideration an exemption of participation fees during their tenure as a Leader.
  • Policy #15: In the absence of a Membership Committee, the Leadership Team may act as an ad hoc Membership Committee until one is established.
  • Policy #16: All BNI membership lists are for the purpose of giving referrals and not for soliciting (via email, direct mail or other means) BNI Members or Directors without their prior approval.
  • Policy #17: All new members must attend the Member Success Program (MSP) training in their region within the first 60 days after their induction. Only after attending the MSP training.
  • Policy #18: Policies are subject to change. All proposed policy changes need to be reviewed first by the Board of Advisors.
  • Policy #19: Other than normal BNI printed materials, members may not use the BNI Intellectual Property (e.g. logos, trademarks, names, slogans, copyrighted materials, etc.) to manufacture their own promotional materials.
  • Policy #20: There is an initial application fee. Fees are paid annually or biennially. Contact the local Secretary/Treasurer for amounts. Fees may be paid with VISA, MASTERCARD, DISCOVER.

If you are not a member of a local BNI Chapter, we encourage you to find one in your area. Contact Brian Loebig of Loebig Ink, LLC and president of BNI Capital Business Alliance in Bethesda, MD for more information at (301) 244-8324 or           

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BNI Visitor Orientation Agenda

BNI visitor orientation

Every BNI Chapter follows a structured agenda for running the meeting. The regular meeting agenda allows for all members to provide a brief introduction of their business. One or two members also provide a more in depth ten-minute overview of their business.

Visitors to a BNI Chapter are also part of the meeting agenda. Every visitor to a BNI meeting is recognized, welcomed and given an opportunity to talk about their business. Plus, the BNI meeting schedule, return on investment and the importance of “Givers Gain” are all explained in the all-important “BNI Visitor Orientation Agenda”.  

Here is a recommended BNI Visitor Orientation Agenda. It should take only 5-7 minutes to complete:

  1. Sit down at a table (ideally)
  2. Thank members for coming!
  3. Ask for permission to explain the 3 most common questions
    1. How often do we meet?
      1. 44 times a year, each week except for holidays, etc.
    2. How many Substitutes can we have?
      1. Two subs each 6 months max: staff, biz partners, clients, or another person
    3. What is my ROI?
      1. Dollars per hour idea: Income divided by hours in BNI meetings/1:1s, etc.
      2. Our chapter makes about 1M per year ($37,000/member/avg)
      3. Our chapter has members doing more than 50% of their biz here
  4. Review the membership application
    1. Classification and Industry
    2. Clarify any questions about conflicts or overlaps in business classifications
    3. Explain business References section
  5. Interviews will take place within one week of application submissions
  6. Other Questions?
  7. Call to action
    1. Who is ready to apply?
  8. Thank you, let’s continue networking! Go back to the meeting room

Once you have completed the BNI Visitor Orientation, then introduce them personally to members who may be in the same industry as they are (finance, marketing, health, etc.) so they will see that there is a built-in group of members to whom they can meet with apart from the regular meeting. The BNI Capital Business Alliance, which meets every Wednesday in Bethesda, welcomes all visitors. Please contact the BNI Chapter president to find out more about our chapter and request an invitation.


Read our BNI Purpose and Overview…

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How to Make Symbols with your Keyboard

How to Make Symbols with Your Keyboard - colorful symbols

In most instances, creating text in Windows at your desktop or laptop computer is self-explanatory. Once in a while, however, you need to a character that is not found on the regular keyboard. To type a special character such as the trademark symbol ™, an arrow →, or a music note ♪, use alt codes (also referred to as symbol codes).

To put a special character on your page,

  1. Press the Alt key to the left of the space bar at the bottom of your keyboard. Hold it down.

computer keyboard featuring the alt key

  1. Press the Numeric Lock (Num Lock) key on the numeric keypad on the right-hand side of the keyboard.

numeric keypad

  1. While holding down the Alt key, type the code for the symbol you want to appear on the numeric keypad.
  2. Release the Alt key, and the character will appear.

Here is a list of often-used alt codes you may find helpful:

Alt + 0149   •  bullet point
Alt + 0153   ™  trademark symbol
Alt + 0169  ©  copyright symbol
Alt + 0174  ®  registered ­ trademark symbol
Alt + 0176  °  degree symbol
Alt + 0177   ±  plus-or-minus sign
Alt + 0182   ¶  paragr­aph mark
Alt + 0190  ¾  fractio­n, three-fourths
Alt + 0215  ×  multi­plication sign
Alt + 0162  ¢  the ­ cent sign
Alt + 0161  ¡  upside down exclamation point
Alt + 0191  ¿  ­upside down question mark
Alt + 1  ☺  smiley face
Alt + 2  ☻  black smiley face
Alt + 15  ☼  sun
Alt + 12  ♀  female sign
Alt + 11  ♂  m­ale sign
Alt + 6  ♠  Spade
Alt + 5  ♣  Club
Alt + 3  ♥  Heart
Alt + 4  ♦  ­Diamond
Alt + 13  ♪  e­ighth note
Alt + 14  ♫  ­beamed eighth note
Alt + 8721   ∑   N-ary summation (auto sum)
Alt + 251  √  square root check mark
Alt + 8236  ∞   ­infinity
Alt + 24  ↑  up arrow
Alt + 25  ↓  down arrow
Alt + 26  →  ri­ght arrow
Alt + 27  ←  l­eft arrow
Alt + 18  ↕  u­p/down arrow
Alt + 29  ↔  lef­t right arrow

There are many more alt codes you may want to utilize, including extensive alt codes for foreign language letters, mathematics, currency, and coding. Using alt codes can enhance the precision of your writing and offer a new avenue for creativity.

Read my other “How To…” articles for more practical tips.

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BNI Purpose and Overview


The purpose and overview of BNI is to increase business for its members. The primary core value of BNI is “Givers Gain” so when you give referrals to others they are motivated to give back to you as well.

Time is priceless. Once you have spent it, it’s gone and cannot be returned. Thus, when a member or a guest of the member arrives for a Business Networking International (BNI) meeting, the meeting will start on time and end on time. They soon learn that meetings are facilitated to the maximum value, develop relationships and impart knowledge.

Of course, there are expectations from BNI for each member, which are agreed to when a new member is approved by the membership committee. If you are wondering why you should invest your priceless time, here are the top 18 Reasons to Join BNI.

Feel free to use these ideas during the “purpose and overview” portion of the BNI meeting!

18 Reasons for Joining BNI

  1. The primary purpose of BNI is to increase business for its members. What goes around comes around. You send business to members, they’ll send business to you.
  2. We allow only one member from each profession into the chapter. No member will have to be concerned about another member of their industry receiving referrals.
  3. As a member of BNI, you’ll begin to feel like the membership is your own group of personal salespeople. Each member has a BNI card file with everyone’s business cards in it. Members can then distribute those cards to others outside the group.
  4. “Word of mouth” remains the best way to advertise, even in this Digital Age. BNI’s structure allows for developing and exchanging quality business referrals. If you need referrals, then you need BNI.
  5. BNI teaches business people to develop relationships that result in referrals for each other. It is not about you and your business “hard selling” to others. You may actually become personal friends with members which could last a lifetime.
  6. BNI isn’t the only business network around. Each member has their own personal and business network. That “extended network” may be a source of many weekly business referrals. On average, each BNI Chapter (three months old and older) hand out more than 60 referrals each month to its members.
  7. How you increase and maintain your word-of-mouth-based business depends on the BNI process. Each member educates each other about what they do and the kinds of referrals they want. Our success is tied to your success in business.
  8. Because of your business is the only one of its kind in BNI, you will have an edge over your competitors. None of your competitors can join this chapter. Only one person per profession.
  9. BNI is a coalition of businesses. Each industry is represented by one person. This mutual support system helps each other increase business by giving each member referrals.
  10. Referrals are key! Members may get most of their business from referrals. After all, BNI is about GIVING BUSINESS to its members.
  11. We allow only one member from each classification into the chapter. Some enterprising companies are actually having one of their employees placed into every chapter that is opened. In our area, only one person from your business category will be able to join a chapter this year. As we grow, you will see some visitors who wish they could be members but whose category is already filled.
  12. BNI® is a business and professional networking organization that allows one representative from each classification to join. The sole purpose of the group is to give its members more business. It’s based on the concept that what goes around comes around. If you give business to me, I will give business to you.
  13. Being a member of BNI® is like having _______ sales people working for you. Members carry a card file with everyone’s business cards in it. When they speak to a client, associate, or friend who mentions a need represented by the group, members can provide a referral to fill that need.
  14. Referrals are the most cost-effective form of advertising possible. BNI® provides a structured environment for the development and exchange of quality business referrals for both men and women. If referrals are an important part of your business, then BNI® is the organization for you.
  15. There is a network beyond members of each chapter. Each member knows dozens of people, who in turn know dozens of people. Through this “extended network” come most of the business referrals that are given each week. The average chapter of BNI®
    (that is least three months old) gives over 60 referrals per month to its members.
  16. BNI® teaches business people that networking is more about farming than it is about hunting. It is about developing relationships that result in referrals for each other.
  17. Increasing and maintaining your “Word-of-Mouth” based business depends on the BNI® process of members educating each other about what they do and what kinds of referrals they want. Our success as a chapter is tied in with your success in business.
  18. As business professionals, we all need an edge over our competition. How many people are doing what you do in the area? Well, in BNI® you have an edge over your competitors because none of them can join this chapter – we only allow one person per classification.

So, when our BNI Capital Business Alliance Chapter meets every week, we have a tight and set agenda, with roles for everyone, including guests. It’s essential that we don’t waste anyone’s time. We are all business owners or operators who are quite busy and want to achieve the best use of our time when we meet.

One of the many reasons that BNI is such a successful networking organization in the DMV/Washington, D.C. Beltway area is that we recognize that small business owners wear many hats and have to do a lot of tasks in their workday. Networking can be a chore for many of them, so BNI has designed its meetings to be built around one main goal: Building Relationships.

Now, “building relationships” may sound rather generic or boring vanilla, but it isn’t for our networking chapter! It is through building relationships with our fellow business owners, that we learn, assist and even patronize. You cannot help someone unless you get to know them.

Finally, BNI is a structured, organized and goal-oriented relationship-building place for small business owners who want to give referrals, receive referrals and build lasting business and personal relationships. It is designed to make networking efficient and fun.

To find out more about BNI visit the global website,, and find a meeting near you. You can also visit our Bethesda Maryland Chapter website:, or contact our 2018 president, Brian Loebig of Loebig Ink, LLC:

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Brian Jackson | Sports Anchor and Reporter

brian jackson sports anchorBrian Jackson is a sports anchor and reporter at WJXT Channel 4, in Jacksonville, FL.  Guest blog author, Nia Crawford, was excited to interview Mr. Jackson since her own dream is to study sports broadcasting after she finishes her senior year in high school.

Nia, a Loebig Ink summer intern, recently spoke with Jackson in a one-on-one interview:

  1. Career Influences
    I knew probably around 7th or 8th grade that I wasn’t going to be able to play sports professionally. I wasn’t going to be able to make it to the NFL or NBA. Sports reporting was the closest thing to get me to there. If I couldn’t be in the league I might as well get paid to go talk about them! Sports was always a big part of my childhood.
  2. Biggest Career Success
    The biggest success of my career is probably being able to have the job I have now.  It’s really being able to achieve and live a dream. I am a sports anchor and reporter at the No. 1 rated TV station in Jacksonville Florida. I walk down the street and people actually recognize me from watching me on the TV. It’s kind of weird sometimes.
  3. Recent Lessons Learned
    Throughout my career I’ve learned patience more than anything. It’s a very competitive field; a lot of people aren’t going to be on your team. They’re going to tell you “hey your not good enough”. You are going to get told “no” a lot. I probably applied to 500 jobs before I got this one. So the biggest lesson is just patience and perseverance. That’s probably what I can say I learned the most.
  4. What Inspires and Motivates you?
    Well this sports broadcasting career is all I’ve ever wanted to do. This has been my dream since I was a kid.  I’ve always wanted to be a sports reporter and anchor. Now I’m actually getting a chance to do that. To be able to live out a childhood dream, that’s what, keeps me going. Also, its one of those fields where you get better by doing it every day, so that’s what helps too.
  5. Share a leadership story
    A lot of times in this industry you’re actually put on your own. Nobody is really looking ver my shoulder. I have to get done what I have to get done on my own.
  6. Your Top Two

    “The elevator to success is out of order. You’ll have to use the stairs…One step at a time.” -Rande Wilson

    “For I know the plans I have for you, declares the LORD,plans to prosper you and not to harm you, plans to give you hope and a future.” -Jeremiah 29:11

  7. About Brian Jackson

    Brian Jackson is a sports anchor and a reporter at WJXT-TV in Jacksonville, Florida. Brian is a native Chicagoan and proud alum of Howard University in Washington D.C. Connect with Brian on all his social media sites!

    a. Facebook
    b. Twitter
    d. Instagram
    e. Linkedin

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Tamika Smith | News Anchor/Reporter

tamika smithTamika Smith is a weekend news anchor and reporter at NPR’s WAMU 88.5.  Guest blog author, Sanarah Missouri, says, “I always find it fascinating to learn from individuals in the media industry. They either possess a great personality, ambition, or courage and she has it all!

Her knowledge and experiences have helped her to become the incredible journalist she is today.”

Sanarah, a Loebig Ink summer intern, recently spoke with Smith in a one-on-one interview:

1. Career influences

My career began when I was a 13-year-old in Miami, Florida with  NBC 6 Junior Broadcaster program.  At that specific point, I was introduced to journalism and fell in love with it.  I started to pursue my career in high school. The program introduced me to being a reporter and an anchor. I also learned how to edit and the different ins and outs of being a part of a news program. From that point on, I decided to continue with the career.

2. Biggest Career Success

My biggest career success up-to-date will have to be hosting for NPR’s WAMU 88.5. It is one of the top 10 stations in the nation. I also make an effort to consistently give back while I pursue my career.  It can be very challenging, but I make time for speaking to and mentoring young people in this industry.

3. Recent Lessons Learned

Being great at your craft is very important, but being a good person is as important. I’m someone that can find humor in a situation that is very intense. No one wants to be around a “Debbie Downer”.

4. What Inspires and Motivates

Growing up, I didn’t have a lot of role models to emulate when I was growing in the field of journalism. It wasn’t until I got to college, at Howard University, that I started being able to meet different journalists of color and started to have people that I could look up to. Early in my career, I was introduced to various women such as Michel Martin, Michele Norris, and Mary Major. Being able to work with these women of color and seeing women in leadership positions in the industry gave me the courage to believe that I can do the same thing.

5. Share a Leadership Story

In December 2010, I was working at AOL’s and I just came back from doing a story about a teacher at Montgomery Blair High School. I was getting ready to sit down at a coffee shop when I received a call.

I was one of the first journalists on the scene. It was very intense with people running past me. I immediately started tweeting and called my editor. I was leading the coverage at the time because no one was in that vicinity  of downtown Silver Spring.

6. Your Top Two

a. “Throw me to the wolves and I will return leading the pack” –Unknown.

b. “Be the change you wish to see in the world”– Mathama Ghandi.

7. About Tamika Smith

Tamika Smith is a multimedia journalist in the D.C. area. She reports on various local issues, from politics to the environment. Smith is currently an anchor/reporter for  NPR’s WAMU 88.5

Follow her everywhere!

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