How to Create a Short LinkedIn URL

This article was updated on January 6, 2020.

How to Create A Short LinkedIn URL - with LinkedIn iconThere are many business networking and employment opportunities to be found at In addition to making connections and perusing the site in real time, there is great value in sharing your LinkedIn profile URL online and on business cards so that others can connect with you. To that end, it is a good idea to change your randomly-generated LinkedIn URL to something short and memorable relating to your name or company name. Here’s how:

Create a LinkedIn URL for Your Personal Profile

  1. Go to your profile page.
  2. On the right top corner of the page, click “Edit public profile & URL.” A new page called “Public profile settings” will open.

Edit public profile & URL on LinkedIn

  1. On the top right corner of the Public profile settings page, click the edit pencil in the “Edit your custom URL” section.

Edit your custom LinkedIn URL

  1. Personalize your URL. Your custom URL must contain 3-100 letters or numbers. You won’t be able to use spaces, symbols, or special characters. Remember, short and memorable is best.
  2. Click “Save.”
  3. Done!

Customize the URL on Your Company Page

  1. Log into your LinkedIn account. Make sure your account has the admin rights to your LinkedIn company page.
  2. On the top right corner of your company page below the View as member button, click the arrow next to “Admin tools.” Then, click “Public URL” in the drop-down menu. Check to see that you have chosen a unique URL for your company page.
    LinkedIn Admin tools
  3. If you haven’t, try going to the page of your first choice, for example: If you get the error message below, you’re in luck! This means the URL you would like to use is available. Otherwise, keep trying until you find another one that is short, memorable, works for your branding, and is not in use.
    LinkedIn Oops screen
  4. Submit a request to change your URL using the LinkedIn Contact Us Form. Make sure to include your company name, company e-mail address that has admin rights, current company page URL, and the company URL to which you would like to make the change.
  5. Wait for LinkedIn to contact you to say that your company URL has been customized.
  6. Done!


View my other “How To…” articles.

About Brian Loebig

Owner of, author of, and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .
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