How to Add an Ads Manager to Your Facebook Page

facebook-ads-managerAdding a Facebook Ads Manager is different process compared to adding a Page Manager. The Facebook page must first have a credit card added to the ads account by the page manager. Then, the page manager can add additional to the account to manage or monitor the ads account.

The first step in giving someone access to a Facebook page for advertising management purposes is to assign them an admin role on the page. Facebook allows a business to provide up to three levels of admin ad management roles. The ‘Advertiser’ role is the second level of access available to page administrators. An ‘Analyst’ is the lowest level role. This “how to” guide describes the process of giving an advertiser access to a Facebook page ads account so they can setup, monitor and/or manage Facebook Ads.

The three admin roles for advertisers, described by Facebook in detail, include:

  • Admin
  • Advertiser
  • Analyst

ads-manager roles

  1. Navigate to Facebook Ads Management page: the account to be managed
  2. Click the “Account Settings” tab at the top of the page
    ads-manager setup one
  3. Scroll down to the “Ad Account Roles” section and click the “+ Add a Person” button.
    ads-manager step 2
  4. Enter the new managers email address and select a role for them, usually “Ad Account Advertiser”.
    ads-manager step 3
  5. Submit and you’re done!

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Brian Jackson | Sports Anchor and Reporter

brian jackson sports anchorBrian Jackson is a sports anchor and reporter at WJXT Channel 4, in Jacksonville, FL.  Guest blog author, Nia Crawford, was excited to interview Mr. Jackson since her own dream is to study sports broadcasting after she finishes her senior year in high school.

Nia, a Loebig Ink summer intern, recently spoke with Jackson in a one-on-one interview:

  1. Career Influences
    I knew probably around 7th or 8th grade that I wasn’t going to be able to play sports professionally. I wasn’t going to be able to make it to the NFL or NBA. Sports reporting was the closest thing to get me to there. If I couldn’t be in the league I might as well get paid to go talk about them! Sports was always a big part of my childhood.
  2. Biggest Career Success
    The biggest success of my career is probably being able to have the job I have now.  It’s really being able to achieve and live a dream. I am a sports anchor and reporter at the No. 1 rated TV station in Jacksonville Florida. I walk down the street and people actually recognize me from watching me on the TV. It’s kind of weird sometimes.
  3. Recent Lessons Learned
    Throughout my career I’ve learned patience more than anything. It’s a very competitive field; a lot of people aren’t going to be on your team. They’re going to tell you “hey your not good enough”. You are going to get told “no” a lot. I probably applied to 500 jobs before I got this one. So the biggest lesson is just patience and perseverance. That’s probably what I can say I learned the most.
  4. What Inspires and Motivates you?
    Well this sports broadcasting career is all I’ve ever wanted to do. This has been my dream since I was a kid.  I’ve always wanted to be a sports reporter and anchor. Now I’m actually getting a chance to do that. To be able to live out a childhood dream, that’s what, keeps me going. Also, its one of those fields where you get better by doing it every day, so that’s what helps too.
  5. Share a leadership story
    A lot of times in this industry you’re actually put on your own. Nobody is really looking ver my shoulder. I have to get done what I have to get done on my own.
  6. Your Top Two

    “The elevator to success is out of order. You’ll have to use the stairs…One step at a time.” -Rande Wilson

    “For I know the plans I have for you, declares the LORD,plans to prosper you and not to harm you, plans to give you hope and a future.” -Jeremiah 29:11

  7. About Brian Jackson

    Brian Jackson is a sports anchor and a reporter at WJXT-TV in Jacksonville, Florida. Brian is a native Chicagoan and proud alum of Howard University in Washington D.C. Connect with Brian on all his social media sites!

    a. Facebook
    b. Twitter
    d. Instagram
    e. Linkedin

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Tamika Smith | News Anchor/Reporter

tamika smithTamika Smith is a weekend news anchor and reporter at NPR’s WAMU 88.5.  Guest blog author, Sanarah Missouri, says, “I always find it fascinating to learn from individuals in the media industry. They either possess a great personality, ambition, or courage and she has it all!

Her knowledge and experiences have helped her to become the incredible journalist she is today.”

Sanarah, a Loebig Ink summer intern, recently spoke with Smith in a one-on-one interview:

1. Career influences

My career began when I was a 13-year-old in Miami, Florida with  NBC 6 Junior Broadcaster program.  At that specific point, I was introduced to journalism and fell in love with it.  I started to pursue my career in high school. The program introduced me to being a reporter and an anchor. I also learned how to edit and the different ins and outs of being a part of a news program. From that point on, I decided to continue with the career.

2. Biggest Career Success

My biggest career success up-to-date will have to be hosting for NPR’s WAMU 88.5. It is one of the top 10 stations in the nation. I also make an effort to consistently give back while I pursue my career.  It can be very challenging, but I make time for speaking to and mentoring young people in this industry.

3. Recent Lessons Learned

Being great at your craft is very important, but being a good person is as important. I’m someone that can find humor in a situation that is very intense. No one wants to be around a “Debbie Downer”.

4. What Inspires and Motivates

Growing up, I didn’t have a lot of role models to emulate when I was growing in the field of journalism. It wasn’t until I got to college, at Howard University, that I started being able to meet different journalists of color and started to have people that I could look up to. Early in my career, I was introduced to various women such as Michel Martin, Michele Norris, and Mary Major. Being able to work with these women of color and seeing women in leadership positions in the industry gave me the courage to believe that I can do the same thing.

5. Share a Leadership Story

In December 2010, I was working at AOL’s and I just came back from doing a story about a teacher at Montgomery Blair High School. I was getting ready to sit down at a coffee shop when I received a call.

I was one of the first journalists on the scene. It was very intense with people running past me. I immediately started tweeting and called my editor. I was leading the coverage at the time because no one was in that vicinity  of downtown Silver Spring.

6. Your Top Two

a. “Throw me to the wolves and I will return leading the pack” –Unknown.

b. “Be the change you wish to see in the world”– Mathama Ghandi.

7. About Tamika Smith

Tamika Smith is a multimedia journalist in the D.C. area. She reports on various local issues, from politics to the environment. Smith is currently an anchor/reporter for  NPR’s WAMU 88.5

Follow her everywhere!

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Direct Message Improvements on Twitter

Twitter announced some additional functionality to make direct messaging your followers more convenient. On both the desktop and mobile versions of Twitter a ‘direct message’ (DM) icon is now visible and makes it easier to send those contacts a personal message.

The direct message functionality is also built into tweets that appear on Twitter profiles. Tapping and holding a tweet will bring up a menu with the new option to DM someone the selected tweet.

Direct Message Button on Desktops

twitter direct message example for desktop

Direct Message Button on Mobile

twitter direct message mobile button

Tap and hold a tweet to bring up menu with option to share via direct message:

twitter direct message menu option

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Online Reputation Repair

online-reputation-managementEvery once in a while I receive an inquiry from a small business that is attempting to recover from a bad review(s), legal issues that are made public, or a news story that damages their online reputation. If they didn’t understand the power of the Internet to amplify their business profile previously, they get a quick education through a negative situation.

The first question I get is “how can I make these bad reviews go away?” or, “can I remove these negative comments, posts or news articles from the web?” Unfortunately, in most cases, the answer is “no.” Many damaging reviews, legal outcomes and inaccurate news reports will live on into perpetuity. Even if you are able to get a bad review or news story taken down from a website, other sister sites or data aggregators will have the same article, or article excerpts, listed on their site. This situation is especially true of stories that are distributed through press release websites.

Therefore, in reputation management, a good defense is developing a proactive offense to minimize the impact and visibility of the negative articles. By creating new articles, directory listings and online profiles the negative articles will be pushed lower in ranking results for the keywords in question.

However, the first step should always be to address the root cause of the bad reviews and negative press. If your business practices or employees have caused harm, address those issues first! After that, you can embark on the long and time-consuming process of repairing your web reputation.

  1. Research Keywords
    1. Identify key search terms that bring up the negative Google Results you are trying to mitigate.
    2. Develop a business description that incorporates those keywords into the description. Title tags, that appear in the tab of a browser and H1 tags, which are usually the main subject of the page are key.
  2. Setup a account
    1. Improve your local listings score to 100%
  3. Create press releases on top PR sites
  4. Create business listings and/or personal profiles on key sites
  5. Create Social Media profiles
    1. Facebook
    2. Linkedin biz page
    3. Linkedin personal pages for Directors
    4. Twitter
    5. Google Plus (business page and maps listing)
    7. Pinterest (ask Pinterest users to make pins linking to the website)
  6. Setup a Google Alert on the business name and keywords that are triggering high rankings in Google for the negative stories.

Repairing a business reputation is an arduous task and there are a select number of reputable reputation management companies that will help guide a business or individual through the process for a handsome price. Make sure the agency explains how they will document their efforts and repair the damage and also how they measure and independently validate their success.

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Jayne D’Alessandro-Cox | Virginia Author

jayne d'alessandro-coxJayne D’Alessandro-Cox is a Virginia author whom I came to know through one of my business colleagues, Philip Day. Ms. D’Alessandro-Cox has written several children’s books and a unique book on the first 31 years of Thomas Jefferson’s life. I can personally attest to her engaging writing style since I have purchased all of them myself! It is a pleasure to feature Jayne as a true entrepreneur in action.

1. Career influences

At this chapter in my life, when people ask me, “…and what do you do?”, I humbly answer, “I am an author”. One question seems to lead to many, but the occasion always reminds me that career paths can be so unexpected in life.

My career influence was my English teacher in my sophomore year of high school. The assignment was to write a Christmas story. As a 16 year old, that was the last thing I wanted to do on Christmas break. As tears dropped on my loose leaf paper, I said a prayer and asked God to help me think of something to write. What happened next changed my life. Within 2 ½ hours, my attitude went from feeling sorry for myself, to excitement, as God had inspired me to write the sweetest Christmas story, in verse, which I titled, A Miracle in Bethlehem. I cannot ever remember writing in verse, but the end result got me a 95% with the following remarks from my teacher, “…with some illustrations, this could be a very nice children’s book!” If it were not for my teacher’s written remark on my paper, I would not have saved it and published it over 35 years later. Unmistakably, my English teacher was my career influence, but God was my inspiration.

2. Biggest Career Success

This has to be my most recent book entitled Thomas Jefferson-From Boy to Man. It is a historical, autobiographical, and biographical account of Thomas Jefferson’s first 31 years of life, written in journal form and supplemented with background text to further inform the reader.  It documents Jefferson’s childhood, adolescence, and journey to manhood.  The reader will get to know our founding father more intimately after reading about his early years.  To understand the man, one needs to learn about the boy. There is no book like this on the market today, and it is, thankfully, getting rave reviews!

3. Recent Lessons Learned

As an author of four books, I’ve had to do numerous book related tasks and projects that were completely out of my comfort zone.  Once my first book came out, I assumed that it would be in every book store nationwide. So not the case! That “may” happen for a celebrity, but certainly not for the “average Joe, or Jayne”!  I’ve since learned how to represent and promote my books through book signings and speaking engagements, and give radio interviews, while actively promoting them over social media.  It helps to have a great web site, thanks to Brian Loebig and Philip Day Communications!  (

4. What Inspires and Motivates

What most inspires and motivates me is my relationship with Christ.  If everyone could only experience how wonderful it is to have an intimate communication with Christ, what an amazing world it would be!  I know my purpose in this world, and I understanding why I was created: to know, love, and serve the Lord. Writing my first three Christian books was to honor and serve Him. When I prayed at my bedroom desk that December night in 1972, it didn’t surprised me that God answered my prayer with such a sweet story.  What did surprise me was how quickly! As a result, children are discovering the joy of knowing Jesus in their lives.  What could be better than that?

5. Share a Leadership Story

As an author, I realize that I am fully in charge of marketing my books. The first promotion year was exhausting, and I thought, “Does every new author have to go through this?”  The answer is “yes”, unless you are a celebrity or hire an agent.  After the first book-signing Christmas season, I decided to invite as many authors as I could fit in a hotel ballroom, advertise, and hold a huge book signing event.  The author’s table fees and sponsor fees covered all the expenses.  It was called Meet the Authors Book Signing Event, and it has become a growing and popular local event.  Although a labor of love, I believe that it gave the opportunity to many new authors who were not as resourceful in promoting their published work. I have found that every new project that I’ve taken on, no matter how difficult or time consuming, could not have been achieved without prayer. God hears our prayers, and if they honor Him, he blesses us with a favorable answer.

6. Your Top Two

  1. I believe that one must have an unwavering determination to accomplish a specific goal…no matter what the goal is or how difficult it is to achieve. Do whatever homework is necessary to learn all you can about the project.  I love the story of The Tortoise and The Hare. Slow and steady wins the race, just never give up!
  2. Also, for me, prayer is essential. I know that I can do nothing without the help of my Lord and Savior, Jesus Christ, nor would I want to.  My prayer for you is that you sit down in a nice comfortable and quiet place, and have a conversation with God. Be open and honest. Tell Him that you would like to know Him, and ask Him to come into your life. Begin the dialogue. Trust me, life is good only when God is in it! God bless you all, Jayne D’Alessandro-Cox

7. About Jayne D’Alessandro-Cox

Jayne is a top rated author and analytical historian living in historic Charlottesville, Virginia.

Follow her everywhere!

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How To Add a Linkedin Page Administrator

how to setup linkedin admin rolesCreating a Linkedin business page is a key component of a complete local business Internet marketing strategy. Linkedin is the top social media site for business professionals and Linkedin business pages provide a unique opportunity for a business to showcase it’s products and services in a professional manner. Regular updates can be shared with followers on a business Linkedin page and built-in analytic tools allow page owners to measure the impact they are having on this social media.

Here are the simple steps to giving additional people access to the business page. There can only be one page owner, so giving someone admin access is a safe and effective way to involve others in helping to manage the page.

  1. Log into Linkedin
  2. Go to your Linkedin business page
  3. Click the blue “edit” button on the top right side of the page.
    linkedin page admin
  4. Scroll down to the “Company Page Admins” section
  5. Start typing the name of the person you want to add as a page admin (you must be a first level connection to the person to make them a page admin.
  6. Done!

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How to Add an Admin to a Google Plus Business Page

google plus admin setupAdding an admin to a Google Plus Business page is an important step in assigning responsibility for management of this social media platform. Google continues to roll out updates, integrations and changes so finding the right place to assign a page manager can sometimes be frustrating. These steps have been updated as of 7/31/2014 so follow them while they last!

  1. Step one: Log into Google!
  2. Click on your name in the links at the top right side of the window
    google page manager
  3. Mouse over the Home button on the top left to expand the Google drop down menu and click on the “Pages” icon.
    google page manager
  4. Select the page you want to manage
    google page manager
  5. Mouse over the “My Business” button on the top left to expand the Google drop down menu and click on the “Setting” icon.
    google page manager
  6. Click on the “managers” button in the top level navigation bar
    google page manager
  7. Click “Add managers” and invite a manager to the page using their email address or their name in Google.
    google page manager
  8. Select a role for them and you’re done!

Google explains there are three types of admins for Google pages; the page owner, manager and communications manager. Each page can only have one owner, but up to 50 managers or communication managers. Only a page owner can give access to a new manager.

google page manager roles

Read more about page managers on Google:

Read about how to transfer ownership of a page too!

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Free Social Media Icons in PNG format

Brian Loebig:

New icons added to the list!

Originally posted on The Ink Blog:

got social iconsSocial media icons are abundant, but every time I design a new website I wind up needing to find a new set or a different size to add to the design. Over the past few years as a web designer I have accumulated a wealth of icons and a recent blog comment on the article, “How to create a professional email signature in Gmail,” motivated me to create a new post to share the wealth!

These icons were developed in PNG format so the edges are transparent and will blend nicely into any website background color. If you need an icon that you don’t see in this list, drop me a note so I can add it to this social media icon directory!

Select the icons you need and save them to your computer or digital device!

Social Media Icons Rounded-Square Theme

16×16 social media icons

stumbleupon  google-plus 

View original 179 more words

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How to Add a Manager to a Google Places for Business Listing

how to add a google places for business page managerCreating and/or verifying a Google Places for Business listing is one of the most important things a local business can do to show up on in Google organically. A Google Places for Business listing is what is required in order for a business to show up on Google maps. If your business is incorporated you may already have a listing on Google maps. In this case, claiming and verifying the listing is your first step to optimizing the directory listing.

Once the Google Places listing claimed, page managers can be added to the account. A page manager might be needed to add graphics, including a logo and banner image, or to create a Google Plus Business page that can be associated with the map listing.

Whoever “claimed”  or created the Google Places for Business listing needs to login and add the page manager to the account. These steps will guide you through the process!

  1. Go to:
    1. Sign in using the link at the top right side of the page
  2. The listing(s) will appear on the next page. Click “View Dashboard”
  3. Click the “control wheel” toward the top right of the page and select “Manage Listing Access”
  4. Click the blue “Add Manager” button.
  5. In the popup window add email addresses of page managers. Mine should be: These should be Google connected email accounts.

Clients often want me to take care of this process for them. In this case, they give me their email address and password to log into their Google Plus account.

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