Author Archives: Brian Loebig

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About Brian Loebig

Owner of LoebigInk.com, author of TheInkBlog.net, CriminalThinking.net and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .

Can a Business Facebook Page Help a Professional Services Business?

Posted on December 1, 2012 by Brian Loebig

This intriguing question was recently asked by one of my professional services colleagues, Barry Feldman. Barry authors a popular marketing blog called “The Point” and also guest writes for Social Media Today. The question is intriguing to me since it … Continue reading →

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Business Facebook Page Fact Sheet

Posted on November 15, 2012 by Brian Loebig

Figuring out how to design a business Facebook page is a common task for many start-up businesses. And, one of the most confusing elements of the initial setup is deciding what type of business page should be created. Here are … Continue reading →

Posted in Social Media | Tagged , , , , , , , , | 1 Comment

Ten Tools I Use for Social Media Marketing

Posted on October 30, 2012 by Brian Loebig

Social Media Managers have a multitude of internet tools at their fingertips to help them design, create and manage their social media accounts. I use these ten tools regularly with many of the social media client properties that I manage. … Continue reading →

Posted in Social Media | Tagged , , , , , , , , | 6 Comments

Best Practices for Business Facebook Page Management

Posted on October 10, 2012 by Brian Loebig

Best practices for Facebook management are becoming well known and well documented industry standards. Here is my list of best practices for small business Facebook pages: Invite your personal Facebook friends and contacts to ‘like’ your page and ask your … Continue reading →

Posted in Social Media | Tagged , , , , , , , , | 4 Comments

The SEO 80/20 Rule

Posted on September 25, 2012 by Brian Loebig

This article was updated on May 7, 2018. Search engine optimization (SEO) continues to be an essential ingredient to online success for small and large businesses alike. A multitude of consultants and web service firms have developed services to meet … Continue reading →

Posted in SEO | Tagged , , , , , , , , , , , , , , , , , , , | 19 Comments

Cloud Storage: Which one is best for my business?

Posted on September 21, 2012 by Brian Loebig

Cloud storage options abound and providers continue to offer new options and increase their free storage capacities. Small business providers are wise to take advantage of the capabilities and opportunities cloud storage provides. Simply put, cloud storage is a web-accessible … Continue reading →

Posted in Great Tech Tools | Tagged , , , , , , , , , , , , , , , , , , | 6 Comments

Auto-Scheduling Social Media Posts Made Easy

Posted on September 11, 2012 by Brian Loebig

A best practice for engaging small business customers in social media is to regularly post updates on social media sites like, Facebook, Twitter, Linkedin, Pinterest, etc. Small businesses, entrepreneurs and sole proprietors often have a hard enough time just providing … Continue reading →

Posted in Social Media | Tagged , , , , , | 1 Comment

How to Post an Image to a Facebook Wall

Posted on August 27, 2012 by Brian Loebig

This “Facebook basics” article describes how to post or upload an image from your computer to a friend, company or business Facebook wall. This action is important when you want the friend or business to see your photo directly on … Continue reading →

Posted in Social Media | Tagged , , , , , , , , , , | 1 Comment

Self-Published Book Promotion 101

Posted on July 19, 2012 by Brian Loebig

(updated 2/21/2016) I have had the opportunity to work with several self-published authors. One of their biggest challenges is to successfully promote and sell their book or books. Since they don’t have the budget and backing of a large publisher … Continue reading →

Posted in Marketing | Tagged , , , , , , , , | 2 Comments

Great Tech Tools: Google Voice

Posted on May 26, 2012 by Brian Loebig

This article could also be called, “How To Create a Google Voice Number” or”Free Call Tracking for Small Business!” Call tracking is common technique used by big marketing and media firms to measure the effectiveness of internet marketing. These firms … Continue reading →

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