Best Practice for Business Facebook Page Design


Facebook Under ConstructionDesigning a Facebook page for a company, cause, brand or local business should involve as much attention to detail as the corresponding professional website. Too often companies create a Facebook page with little forethought or advanced planning. What’s worse is that some businesses create it and then leave it alone. Aligning the company brand and business strategy with a professional Facebook presence will leverage this important medium for maximum effectiveness.

These best practices are well known to social media marketers who often charge hundreds and even thousands of dollars a month to professionally develop business Facebook pages. Small businesses are wise to learn what elements of social media they can develop themselves and where they can use additional assistance.

  1. Create a Custom URL
    1. This simple task will help brand your Facebook page for easy sharing of your page URL. A Facebook URL such as www.facebook.com/exactlydat is much more memorable than www.facebook.com/pages/ExactlyDatcom/201005983250229
    2. Find out how to change a facebook page address here…
  2. Maximize the use of Graphics and Images
    1. Design a timeline profile image that uses the maximum allowable image dimensions , i.e. 850w x 315h pixels.
      1. Good example: www.facebook.com/loebigink
    2. Choose a thumbnail image that best represents your logo and maximizes the allowable image dimension of 180 x180 pixles. It mus also be recognizable on wall posts when it gets reduced to 32 x32 pixels.
    3. Be selective about the wall tabs you publish and/or allow to be shown. For example, if you don’t have any events, remove that tab. If you only have a few fans, move that tab to the end of the list.
      1. Good example: www.facebook.com/volvorichmond
  3. Add your page URL to the “About” section of your page

    1. Facebook pages that are setup as “company” pages will allow the ‘about’ section of the page description to appear on the front page of the site. As a result, it is a best practice to use this prime real estate as an opportunity to link back to your website. Put the URL at the beginning of the short description so that it will appear on the front page of your Facebook page.
      1. Good examples:
      2. https://www.facebook.com/loebigink
      3. https://www.facebook.com/forcpr
      4. https://www.facebook.com/criminalthinking
  4. Use Free Social Apps
    1. Integrate other important social media into page tabs. YouTube, ConstantContact and other social media sites offer free apps that will integrate their content directly into your Facebook Page.
    2. Good example: www.facebook.com/volvorichmond
  5. Drive Traffic to Your Website
    1. Completely develop the ‘Info” section of your Facebook page with website links, phone numbers, product descriptions, etc.
      1. Good example: https://www.facebook.com/careeressentials?sk=info
    2. When posting photos of products or service related info, make sure the images are also available on your website. One good strategy is to post several sample pics on your Facebook page with a note in the photo description to view more or higher resolution images on your website.
    3. Change the ‘About Us’ section of your page so that is shows your web address. This is the only place on your FB wall that you can provide visitors with a link to your website. For example: “Find out more at: http://www.TheInkBlog.net”
      1. Good example: www.facebook.com/careeressentials
  6. Use Custom Apps
    1. There are a plethora of social media services that provide custom apps that can drive traffic to your inventory of products and encourage visitors to ‘like’ your page. WildfireApps, Constant Contact, MyTab, PageModo and others will provide the technology you need to create social media campaigns, contests, sweepstakes, quizzes and more. Prices, features and usability vary widely between these services so research the ones that will best meet your needs and budget.
  7. Create a Reveal Tab
    1. One of the single most useful page apps is a reveal tab with mandatory ‘likes.’ Visit my blog article on how to setup a reveal tab using the “My Tab” app. A reveal tab with mandatory “likes” is a Facebook page that invites visitors to see additional content by requiring that they “like” the page. This strategy is being used by many organizations to give away coupons, offer free e-books, enter drawings and sweepstakes as well as numerous other uses.
      1. Good example: www.facebook.com/anotherwaydriver?sk=app_14167664298
      2. How to create a reveal tab: https://theinkblog.net/2012/01/22/how-to-create-a-facebook-reveal-page/

About Brian Loebig

Owner of LoebigInk.com, author of TheInkBlog.net, CriminalThinking.net and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .
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12 Responses to Best Practice for Business Facebook Page Design

  1. lmullany says:

    I really enjoy reading your blog, Brian. You always provide at least one new thing for me to learn. Thanks for your good work.

  2. Alicia Vaz says:

    Awwww, it’s nice to be recognized for efforts done well. Sincere thanks Brain!
    You did a great job outlining some necessary steps/practices that business owners can use to achieve success with their Facebook marketing efforts. You not only wrote concisely about what can be done, but you also provided links that can help to form a visual reference to what you’ve written about in your article—very helpful. There is much to be learned from these examples.

  3. Once again, you are the Social Networking Guru! Providing insight to social networking in an easy to understand format — making sure clients use Best Practices. Sometimes just having a FaceBook page only for the fact of having one can be a negative if not done correctly. Your suggestions and samples really drive home how necessary it is to do it right…every time! Thanks again for a great article!!!

  4. Hi Brian,
    You can also try hisocial.com which is free now, and it’s not only for facebook but for your site and twitter as well

  5. I have worked on reveal tabs and welcome page. Thanks for the tips to use custom apps and social apps.

  6. Pingback: Best Practices for Business Facebook Page Management | The Ink Blog

  7. Awesome as always, keep up the great work!

  8. Pingback: Business Facebook Page Fact Sheet | The Ink Blog

  9. Pingback: Can a Business Facebook Page Help a Professional Services Business? | The Ink Blog

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