Category Archives: Social Media

Online Reputation Management

Posted on October 4, 2011 by Brian Loebig

Customers are using online review sites at an rapidly increasing rate.  Traffic for the top  review sites have continued to grow quickly over the last year (Aug 2010 to Aug 2011): Yelp.com (89% increase) Google Places (58% increase in three … Continue reading →

Posted in Social Media | Tagged , , , , | 4 Comments

Social Media for Small Business 101

Posted on September 19, 2011 by Brian Loebig

This slideshow presentation provides an introduction to social media for small business. A thoughtful and planned approach using the Deming: Plan, Do, Check, Act paradigm is offered as a framework for small businesses beginning their entre into Social Media. Key … Continue reading →

Posted in Social Media | Tagged , , , , , | 2 Comments

Best Practice Tips for Facebook Ads

Posted on July 4, 2011 by Brian Loebig

Creating effective Facebook Ads is more of an art than a science. A small business should experiment with several different types of ads and target audiences in combination with the attractive images and clear calls to action. Think concise, clear … Continue reading →

Posted in Social Media | Tagged , , , , | 3 Comments

Best Practice for Business Facebook and Twitter Fan Engagement

Posted on July 3, 2011 by Brian Loebig

Twitter provides a great list of best practices for business on their website. However, these guidelines are also relevant for business Facebook pages. Here is my retake on Twitter’s best practices from a small business or sole proprietor’s perspective: Share … Continue reading →

Posted in Social Media | Tagged , , , , | Leave a comment

Social Media Success in Small Business

Posted on June 18, 2011 by Brian Loebig

Social media marketing benefits small business by providing an new channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers and business partners, and a method for managing ones business reputation online. … Continue reading →

Posted in Social Media | Tagged , , | Leave a comment