Author Archives: Brian Loebig

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About Brian Loebig

Owner of LoebigInk.com, author of TheInkBlog.net, CriminalThinking.net and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .

How to Create a Facebook Reveal Page (Using the My Tab App)

Posted on January 22, 2012 by Brian Loebig

One of the most highly touted strategies for growing fans by Facebook Marketing experts is the use of a Facebook ‘reveal tab’ with a mandatory “like” option. A reveal tab with mandatory “likes” is a Facebook page that invites visitors … Continue reading →

Posted in How To..., Marketing, Social Media | Tagged , , , , , , , , , , , , | 26 Comments

How to Encourage Positive Internet Reviews

Posted on January 9, 2012 by Brian Loebig

Business review sites continue to proliferate the web.  Local directories and search sites have joined the customer review bandwagon of dedicated review sites such as Angie’s List, Yelp and DealerRater.  As a result it is becoming increasingly important for businesses … Continue reading →

Posted in How To..., Marketing | Tagged , , , , , , , , , | 3 Comments

Great Tech Tools: Wildfire Social Media Monitor

Posted on December 21, 2011 by Brian Loebig

Wildfire Social Media Monitor http://monitor.wildfireapp.com/ What it is: Wildfire’s Social Media Monitor is a free web-based tool for tracking the growth of business Facebook and Twitter pages. The tool lets you compare the growth of friends and followers against your … Continue reading →

Posted in Great Tech Tools, Social Media | Tagged , , , , , , , | 7 Comments

Basic SEO Ideas

Posted on December 9, 2011 by Brian Loebig

Volumes have been written on search engine optimization. Free ebooks and blogs about increasing results abound. In the spirit of the season here are a few basic best practice tips to adorn your technological tree in anticipation of more virtual … Continue reading →

Posted in SEO | Tagged , , , , , , , , , | 15 Comments

Small Business Internet Advertising

Posted on November 8, 2011 by Brian Loebig

Advertising on the internet continues to outpace traditional sources of advertising for many business industries. Even mature industries like vehicle dealerships have shifted their advertising budgets from 80% newspaper to 80% internet over the past several years. Most still use … Continue reading →

Posted in Marketing | Tagged , , , , , , , , , | 8 Comments

Promoting Small Business on the Web

Posted on November 4, 2011 by Brian Loebig

The four P’s of marketing are: Product/Service – Product is the tangible good or intangible service that is produced by the business and consumed by the customer Price – Price is the amount a customer pays for the product Place … Continue reading →

Posted in Marketing | Tagged , , , , , , , , , | 17 Comments

Online Reputation Management

Posted on October 4, 2011 by Brian Loebig

Customers are using online review sites at an rapidly increasing rate.  Traffic for the top  review sites have continued to grow quickly over the last year (Aug 2010 to Aug 2011): Yelp.com (89% increase) Google Places (58% increase in three … Continue reading →

Posted in Social Media | Tagged , , , , | 4 Comments

Great Tech Tools: Bit.ly

Posted on September 25, 2011 by Brian Loebig

Bit.ly – Link Shortener and QR Code Creator http://bit.ly What it is: Bit.ly is a popular link shortening service which allows a user to shorten an otherwise long website URL into a very short link that can be shared via … Continue reading →

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Social Media for Small Business 101

Posted on September 19, 2011 by Brian Loebig

This slideshow presentation provides an introduction to social media for small business. A thoughtful and planned approach using the Deming: Plan, Do, Check, Act paradigm is offered as a framework for small businesses beginning their entre into Social Media. Key … Continue reading →

Posted in Social Media | Tagged , , , , , | 2 Comments

Great Tech Tools: Comm100 Live Chat

Posted on July 27, 2011 by Brian Loebig

Comm100 Live Chat http://www.comm100.com What it is: Comm100 Live Chat is a professional tool that allows instant online communication between website vistitors and businesses, helping to promote sales and improve services. How we use it: We found this software after … Continue reading →

Posted in Great Tech Tools | Tagged , , , , , , , , | 5 Comments