Volumes have been written on search engine optimization. Free ebooks and blogs about increasing results abound. In the spirit of the season here are a few basic best practice tips to adorn your technological tree in anticipation of more virtual visitors.
- Make sure you have metatags on all of your web pages especially keywords, content type and description tags. Although Google doesn’t use most of them anymore many other search engines do so its best to cover all your bases.
- Take some time and improve the keyword metatags you are using for your web pages. Google has a great tool for testing and evaluating keywords: https://adwords.google.com/select/KeywordToolExternal. As a general rule single words are usually not helpful. Also, remove or expand keywords that are too broad or general. For example, if you are an author, these keywords need updating:
- short stories
- A blog site is an excellent way to increase SEO results. Just make sure you post regular content. Search engines like fresh content!
- If you already have a blog on your website, another idea is to consider moving your blog page off of your main website and into a blog service like WordPress or Blogger and then associate it with a unique URL. (TheInkBlog.net is a good example of this strategy) This will allow you to reach and refer a new and wider audience back to your website and any other content you may have.