Wildfire Social Media Monitor
What it is:
Wildfire’s Social Media Monitor is a free web-based tool for tracking the growth of business Facebook and Twitter pages. The tool lets you compare the growth of friends and followers against your competitors and will provide regular email alerts of your social media growth in a chart sent directly to your email.
How we use it:
We use Wildfire’s Social Media Monitor to track the growth of business Facebook pages and also use it to share the impact of Facebook ad campaigns and Wildfire App contests. We often research local or regional competitors who have business Facebook pages and include those businesses that are similar in fan size to the business we are managing. Then, as Facebook fans grow and strongly outpace the initial list of competitors we will create a new comparison to match competitors who have higher numbers of fans and/or similar growth rates.
In the example below we compared Mooers Volvo Facebook fan growth to local luxury vehicle dealership competitors. We initially left Lexus of Richmond off the list since their fan base of over 4000 was so much higher than all local competitors.
Then, after conducting a Wildfire Promotion Builder/fan contest and developing regular, low-cost, Facebook ads, growth rates quickly outpaced local competitors. As a result, a new Wildfire comparison helped us benchmark Mooers Volvo against some of the top national Volvo and non-Volvo dealership Facebook pages.
We also use the Wildfire Social Media Monitor to keep track of all the Facebook and Twitter accounts that we manage which is very handy!
The program works across all browsers .
Free. Comparing social media pages in Wildfire’s web-based application does not require a fee or even a membership account. However, to save and receive regular alerts about performance comparisons an account can be set up with just a name, password and email. There are currently no fees for an expanded version of the Social Media Monitor. The full tool is free for all. 🙂
We do not make any money or referral bonuses for reviewing or recommending this product.