Great Tech Tools: Wildfire Social Media Monitor

Wildfire LogoWildfire Social Media Monitor

What it is:
Wildfire’s Social Media Monitor is a free web-based tool for tracking the growth of business Facebook and Twitter pages. The tool lets you compare the growth of friends and followers against your competitors and will provide regular email alerts of your social media growth in a chart sent directly to your email.

How we use it:
We use Wildfire’s Social Media Monitor to track the growth of business Facebook pages and also use it to share the impact of Facebook ad campaigns and Wildfire App contests. We often research local or regional competitors who have business Facebook pages and include those businesses that are similar in fan size to the business we are managing. Then, as Facebook fans grow and strongly outpace the initial list of competitors we will create a new comparison to match competitors who have higher numbers of fans and/or similar growth rates.

In the example below we compared Mooers Volvo Facebook fan growth to local luxury vehicle dealership competitors. We initially left Lexus of Richmond off the list since their fan base of over 4000 was so much higher than all local competitors.

Volvo comparison to local competitors

Then, after conducting a Wildfire Promotion Builder/fan contest and developing regular, low-cost, Facebook ads, growth rates quickly outpaced local competitors. As a result, a new Wildfire comparison helped us benchmark Mooers Volvo against some of the top national Volvo and non-Volvo dealership Facebook pages.

Volvo comparison to national competitors

We also use the Wildfire Social Media Monitor to keep track of all the Facebook and Twitter accounts that we manage which is very handy!

The program works across all browsers .

Free. Comparing social media pages in Wildfire’s web-based application does not require a fee or even a membership account. However, to save and receive regular alerts about performance comparisons an account can be set up with just a name, password and email.  There are currently no fees for an expanded version of the Social Media Monitor. The full tool is free for all.  🙂

Full Disclosure:
We do not make any money or referral bonuses for reviewing or recommending this product.

About Brian Loebig

Owner of, author of, and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .
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7 Responses to Great Tech Tools: Wildfire Social Media Monitor

  1. Pingback: Great Tech Tools: Wildfire Social Media Monitor | The Ink Blog | Business News- Market News- tweets

  2. Pingback: Great Tech Tools: Wildfire Social Media Monitor | The Ink Blog | Web Tech News

  3. Chantal Huus says:

    I like this post, enjoyed this one thanks for putting up.

  4. Alicia Vaz says:

    Seems simple enough. I’m not familiar with this monitoring tool. And, it’s free. I’ve been looking at Salesforce, any thoughts on it?

    • BrianL says:

      We like free! 🙂 Salesforce is the industry leading (higher cost) CRM system used in big business. Another good CRM that is lower cost is SugarCRM. I attended a webinar by them and their customer service seems excellent. Google apps lists Zoho CRM in their list of showcased programs since it integrates across many googleapps and they are one of the low cost leaders at $12/mo. Here is a list of CRM Apps that Google lists as top installs: I will likely be using a lowcost CRM with one of my clients soon so I’ll let you know how it goes. 🙂

  5. Stephan says:

    Hey Brian,

    really nice Blog you’ve got here.
    I have 2 Questions, which i hope you can answer to me. It seems like The WILDFIRE Team doesn’t… 😉

    1.) Is the Wildfire iFrame App for Facebook Pages for free?
    2.) And is there a need to upload the HTML-Codeed Page to an webhosting server?

    Thanks for your help!

    With greetings from the german shore 😉


    • BrianL says:

      Hi Stephan! My grandparents were from the Westphalia region of Germany. 🙂
      The Wildfire iFrameApp is not really free. They do offer a free trial which I would recommend testing out so you can see how it works. There is no need to upload the HTML coded page to another server. All the code is hosted on a Wildfire server.

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