As a small business, there are several reasons you may want to give someone access to your Google Analytics account.
- You may hire an SEO specialist to evaluate your website statistics
- You might want a staff person to manage your analytics account without giving them the passcodes to your Google Apps account.
- Your web designer will need to copy the analytics installation code from your account to install on your website
- An advertising company, like Hanapin Marketing, may need access to setup conversion tracking for ad campaigns
Follow these simple steps to add a user or administrator to your Google Analytics account while still maintaining the confidentiality of your Google Apps login passwords.
- Log into Google Analytics: https://www.google.com/analytics
- Click the “Admin” navigation button in the top middle navigation area of the page
- In the middle “Property” section that appears, there is a row of options. Click on the “User Management” button.
- On the next page add the new person’s email address in the section titled, “Add permissions for:” and select the level of access they need to assist with Analytics management. Usually “Edit” level is sufficient.
- Click the “Add” button. (An “Edit” access level is required to obtain access to the tracking code section and other functions needed to fully manage the account. The “Read & Analyze” level access provides access to all the primary analytics data, but does not allow a user to manage the account)
- It is a good idea to check the “notify user by email” item so they know they have been given access.
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