How to Add a User to a Google Analytics Account

google analytics add user[information accurate as of: 1/21/2016]

As a small business, there are several reasons you may want to give someone access to your Google Analytics account.

  • You may hire an SEO specialist to evaluate your website statistics
  • You might want a staff person to manage your analytics account without giving them the passcodes to your Google Apps account.
  • Your web designer will need to copy the analytics installation code from your account to install on your website
  • An advertising company, like Hanapin Marketing, may need access to setup conversion tracking for ad campaigns

Follow these simple steps to add a user or administrator to your Google Analytics account while still maintaining the confidentiality of your Google Apps login passwords.

  1. Log into Google Analytics:
  2. Click the “Admin” navigation button in the top middle navigation area of the page
    google-analytics setup
  3. In the middle “Property” section that appears, there is a row of options. Click on the “User Management” button.
    google-analytics setup
  4. On the next page add the new person’s email address in the section titled, “Add permissions for:” and select the level of access they need to assist with Analytics management.  Usually “Edit” level is sufficient.
  5. Click the “Add” button. (An “Edit” access level is required to obtain access to the tracking code section and other functions needed to fully manage the account. The “Read & Analyze” level access provides access to all the primary analytics data, but does not allow a user to manage the account)
    google-analytics setup
  6. It is a good idea to check the “notify user by email” item so they know they have been given access.
  7. Done!

Visit our “How To..” directory of technology articles for more time saving tips!

About Brian Loebig

Owner of, author of, and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .
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