A small business should take the time to review their website meta tags and also research the best keywords for their industry and target geographical markets. Meta tags have limited impact on search engine placement, but attention to the top three meta tags; title, keyword and description, will help maximize your SEO strategy.

[This article is reviewed yearly to ensure relevancy with Google algorithm updates and SEO best practices. Last update: 5/22/2015]

Title Tags

1. Title tags remain the most important meta tags that are used by all search engines. The title tag appears at the top of a browser and is also the default phrase that appears when a page is bookmarked.
   1. Be clear and concise with the wording of each page’s title tag.
   2. It is best to begin with primary keywords that describe the page content, then a secondary keyword/phrase followed by the website name such as “Webinar Training…