Category Archives: Marketing

How to Encourage Positive Internet Reviews

Business review sites continue to proliferate the web.  Local directories and search sites have joined the customer review bandwagon of dedicated review sites such as Angie’s List, Yelp and DealerRater.  As a result it is becoming increasingly important for businesses … Continue reading

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Small Business Internet Advertising

Advertising on the internet continues to outpace traditional sources of advertising for many business industries. Even mature industries like vehicle dealerships have shifted their advertising budgets from 80% newspaper to 80% internet over the past several years. Most still use … Continue reading

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Promoting Small Business on the Web

The four P’s of marketing are: Product/Service – Product is the tangible good or intangible service that is produced by the business and consumed by the customer Price – Price is the amount a customer pays for the product Place … Continue reading

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