This article was updated on June 5, 2022.
Creating and/or verifying a Google Business Profile (formerly known as Google My Business) account is one of the most important things a local business can do to show up in Google search results organically. A Google Business listing is required for a business to show up on Google Maps. If your business is incorporated, you may already have a listing in Google Business. In this case, claiming and verifying the listing is your first step toward optimizing it.
Once the Google Business Profile listing has been claimed, one or more page managers can be added to the account. A page manager might be needed to add graphics such as a logo and banner image.
Whoever claimed the Google Business listing will need to be the one to log in and add the page manager to the account. These steps will guide you through the process.
- Go to google.com/business to sign into your Google Business Profile account.
- If you manage more than one business, the Manage locations page will open.
- Click on the name of the business.
- Your Google Business home page will open. (If you only manage one business on Google, you will not need to navigate through the Manage locations page.)
- Scroll down on the left-hand side and click “Users.”
- The Manage permissions window will open. Click the icon in the top right corner, then click “Invite new users.”
- In the popup window, add the email address of the new owner/admin. It should be an email account that is connected to Google. Select “Owner” in the drop-down menu and click “Invite.”
- All Done! The new owner/admin should receive an email from Google Business indicating there is a request to add them as an “Owner” to the Google Business Profile account.
Clients often want me to take care of this process for them. In this case, they give me their email address and password to log into their Google account to complete the task.
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