How to Create a Short LinkedIn URL

How to Create A Short LinkedIn URL - with LinkedIn icon

There are many business networking and employment opportunities to be found at In addition to making connections and perusing the site in real time, there is great value in sharing your LinkedIn profile URL online and on business cards so that others can connect with you. To that end, it is a good idea to change your randomly-generated LinkedIn URL to something short and memorable relating to your name or company name. Here’s how:

Create a LinkedIn URL for Your Personal Profile

  1. Go to your profile page.
  2. On the right side below “Add profile section,” click on “Edit public profile & URL.” A new window called “Public profile settings” will open.

Edit public profile & URL - LinkedIn screenshot

  1. At the top of the Public profile settings window on the right-hand side, click the edit pencil in the “Edit URL” section.

Edit URL - LinkedIn screenshot

  1. Personalize your URL. Your custom URL must contain 5-30 letters or numbers. You won’t be able to use spaces, symbols, or special characters. Remember, short and memorable is best.
  2. Click “Save.”
  3. Done!

Customize the URL on Your Company Page

  1. Log into your LinkedIn account. Make sure your account has the admin rights to your LinkedIn company page.
  2. Check to see that you have chosen a unique URL for your company page. Try going to the page of your first choice, for example:

If you get this error message, you’re in luck!

Oops! error message - LinkedIn

This means that the URL you would like to use is available. Otherwise, keep trying until you find another one that is short, memorable, works for your branding, and is not in use.

  1. Submit a request to change your URL using the LinkedIn Contact Us Form. Make sure to include your company name, company e-mail address that has admin rights, current company page URL, and the company URL to which you would like to make the change.
  2. Wait for LinkedIn to contact you to say that your company URL has been customized.
  3. Done!


View my other “How To…” articles.

About Brian Loebig

Owner of, author of, and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .
This entry was posted in How To.... Bookmark the permalink.

2 Responses to How to Create a Short LinkedIn URL

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s