Twitter SEO strategies are as simple as they are effective. However, many small businesses still do not take advantage of this key social media platform which can help drive traffic, leads and ultimately new business.
One of the hallmarks of Twitter is its simple and open design. Twitter is considered by many as one of the few remaining authentic social media platforms. Twitter is by default a publicly oriented discourse. By contrast, Facebook personal accounts are private and business Facebook accounts continue to suffer from algorithmic obscurity unless advertising is implemented.
Make sure you are taking advantage of of these key ways to increase your SEO with Twitter.
1. Pick a Twitter handle that closely represents your business or brand name. For example, one of my coaching clients, Ashley Phillips’ brand name is APSoul. Her twitter account is aptly named: www.twitter.com/apsoul. If another person or business has taken the name you wish to use Twitter may grant you the use of the handle if your business name is trademarked. (Thanks to fellow blogger, Blair Pettrey, for that bit o’ wisdom!)
2. Link to your website and include your location. Twitter makes it easy to ensure you include these elements so be sure to use them! Even if you are an international organization, adding a local city and state to your Twitter profile will help optimize your business for local searches and won’t negatively affect international searches.
3. Be descriptive in your profile and use keywords in your industry. Twitter profiles are searchable by keyword so including a few hash-tags and/or keywords that describe your business will help increase your reach.
4. Post regularly about your industry and be sure NOT to begin tweets with someone’s Twitter handle. In the book Jab, Jab, Jab, Right Hook by Gary V., he explains that beginning a tweet with an account name will prevent most people from seeing the tweet. When you begin a tweet with an account name, such as @garyvee, Twitter assumes you only want to speak with that one person so it only shows the Tweet to people you BOTH follow. Dirk Hoag’s blog describes the process in great detail!
4. Mention others in your tweets. Mentioning other Twitter users in your posts is the primary way to begin a conversation with someone. At a minimum, it at least lets them know you have them in mind. The ever popular #FF posts, aka: Follow Friday, is a way to tell the world whom you would suggest as a good person to follow. For more details and history of the #FF meme visit Jeff Hester’s informative blog.