How to Create a Free Facebook Advertisement aka: Offer


How to create a facebook offerAs Facebook continues to evolve new advertising options for business owners, several free options have been eliminated including the easy to use, but discontinued, ‘check-in’ deal. One lesser known option still remains and is highly effective as a free promotion tool for small business. The “Facebook Offer” is an advertising option in the Facebook ad center and is therefore likely to outlast its predecessors. The fact that this offer can be created without a budget and instantly posted on a page is a little known but very useful fact. The following steps were created after a few trial and errors and are used as a resource by my own social media crew.

  1. Visit: https://www.facebook.com/ads/create/
  2. Select your Page from the list of Facebook destinations and click Promote Page Posts.
    1. facebookoffer1
  3. In the “Your Ad” section, click the “Create New Page Post” button.
    1.  facebookoffer2
  4. Then click “Offer” in the ‘Create New Page Post’ popup window
    1. facebookoffer3
  5. Click the kind of offer you want to make:
    1. In Store Only
    2. In Store & Online or
    3. Online Only.
  6. If your offer can be redeemed online, type the complete web address where people can redeem it and click More Options to add an optional redemption code for people to enter. Then click Next.
  7. Type a strong headline for your offer. For example, “Buy one pair of socks, get another pair free.”
    1. facebookoffer4
  8. Upload a photo for your offer.
  9. You can choose to limit the number of claims by clicking 5,000 and selecting a number from the drop down menu.
  10. Set an expiration date by clicking today’s date and then clicking a different day in the future.
  11. Add Terms, set a reminder or add an optional barcode to scan at your business.
  12. Click Next to review what your offer will look like. Facebook will also send you an email with a preview of what the offer email will look like when people claim it. Click Back to make any changes.
  13. When you’re happy with the preview, click Post Offer.
  14. Here is a preview of the offer
    1. facebookoffer5
  15. When the offer is claimed this is the message customers see…
    1. facebookoffer9
  16. To remove/stop the offer, go to your page newsfeed and select the ‘edit’ pen and click “Stop Offer”
  17. If you are stopping the offer you will likely want to ‘hide’ it from the page as well.
    1. facebookoffer6
  18. The confirmation email from Facebook that customers see looks like this…
    1. facebookoffer7
  19. The mobile view of the offer looks like this:
    1. facebookoffer8

For more Facebook and other related articles visit our How To category of posts. Or, stop by the full website for more specific requests for service: www.loebigink.com

About Brian Loebig

Owner of LoebigInk.com, author of TheInkBlog.net, CriminalThinking.net and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working in the quality improvement, human services and technology fields as an administrator and consultant. Brian has also worked as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer. Feel free to .
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10 Responses to How to Create a Free Facebook Advertisement aka: Offer

  1. Joseph G. says:

    Wooow! A free facebook advertisement? I never heard about this before and I am a successful internet marketer who had thought he had heard about every method of online advertising. I am definitely going to have to give this a try. This looks amazing. Great post. Thanks

  2. Carl Gouaux says:

    Great information!!

  3. Nice post Brian! And very actionable. I have a slight addiction to FB ads :) So I might have to give this one a try now.

    • Brian Loebig says:

      Great, let me know how it works out for you. I use it every Monday for a fast food client and it gets great results! We have a 50% redemption rate of offers that are claimed on Facebook. :)

  4. Cheryl says:

    When I create a new post it doesn’t give me an option to click offer so it just looks like a regular post on my page any suggestions?

  5. lana says:

    is it still free to create an offer this way?? and to promote on my facebook page? I was under the impression this now was costly..?

    • Brian Loebig says:

      Hi Lana, yes, you can still create a free Facebook promotion using this method. You have the choice of extending the reach of the this FB offer by adding an advertising budget to the campaign, but setting up the offer and posting to your FB page is still free.

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